Average Market Research Analysts and Marketing Specialists Salary in Chico, CA
In Chico, California, Market Research Analysts and Marketing Specialists earn an average annual salary of $72,030. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a smaller industry footprint influence compensation in this region. The specific economic conditions and demand within Chico directly shape the earning potential for these professionals.
Executive Summary
- Average Salary: $72,030 per year.
- Growth Trend: Salaries have shifted 52.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $104,700.
- Outlook: The Chico, CA market for Market Research Analysts and Marketing Specialists comprises a local workforce of 270 individuals. With a Location Quotient of 0.61, the concentration of these roles is below the national average, indicating a less saturated but potentially less robust job market compared to national trends. While the number of jobs per 1,000 workers stands at 3.391, the lower concentration suggests that while opportunities exist, they may not be as abundant as in larger metropolitan areas.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Chico, CA earns-17.0%below the national average.
$34.6
$1,385
$6,003
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Chico is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights, evolving marketing strategies, and the need for skilled professionals to interpret complex market information.
Market Research Analysts and Marketing Specialists Salary Distribution in Chico, CA
Salary progression for Market Research Analysts and Marketing Specialists in Chico, CA, is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and specialized skills can expect to earn considerably more. The percentile gaps between entry-level, mid-career, and senior roles highlight the substantial career growth and earning potential available as professionals advance.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $43,390 | $20.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,023 | $26 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,790 | $31.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $90,038 | $43.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $104,700 | $50.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,030
Gross Pay
Real Wage (Purchasing Power)
$72,030
Adjusted for COL (100)
The nominal average annual salary of $72,030 in Chico, CA, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in Chico is equivalent to that of a professional earning the national average salary in a location with average living expenses. Therefore, despite being lower than the national salary average, the compensation in Chico offers a comparable standard of living.
Job Market Context
270
Total Jobs
3.391
Per 1K Jobs
0.61
Location Quotient
Chico, CA has 0.61x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.61 for Market Research Analysts and Marketing Specialists in Chico, CA, indicates that this profession is less concentrated locally than the national average. This suggests that the job market may be less competitive in terms of the sheer number of professionals vying for positions, but it also implies that the demand might be more specialized or less widespread compared to national hubs. Employers may find a smaller pool of candidates, potentially leading to unique hiring dynamics.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Yuba City, CA Market Research Analysts and Marketing Specialists Salary | $71,690↓ 0% | 44 mi |
| Redding, CA Market Research Analysts and Marketing Specialists Salary | $72,550↑ 1% | 63 mi |
| Sacramento-Roseville-Folsom, CA Market Research Analysts and Marketing Specialists Salary | $89,290↑ 24% | 84 mi |
Comparing salaries near Chico, CA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Chico, CA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Chico, CA is $72,030. This typically ranges from $43,390 for entry-level positions to $104,700 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Chico, CA is 17.0% lower than the national median of $86,770.
Is Chico, CA a lucrative place for Market Research Analysts and Marketing Specialists?
No, but it offers good value.While the average salary of $72,030 is below the national average, Chico's Cost of Living Index of 100 means your earnings have equivalent purchasing power to the national average. The lower concentration of professionals (LQ 0.61) suggests less competition, which can be advantageous.
Is Chico, CA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Chico, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Chico, CA?
Some top paying nearby cities include Yuba City, CA ($71,690) and Redding, CA.
How does Chico's salary compare to the national average for this role?
The average annual salary in Chico, CA, is $72,030, which is approximately 17% lower than the national average of $86,770.
What is the Cost of Living in Chico, CA?
Chico, CA has a Cost of Living Index of 100, which is exactly the national average. This means that the cost of goods and services is comparable to the rest of the country.
Is the job market for Market Research Analysts strong in Chico?
The job market in Chico is less concentrated than the national average, with a Location Quotient of 0.61. This suggests fewer professionals in the field relative to the national proportion, indicating potentially less competition but also a smaller overall market.
How many Market Research Analysts and Marketing Specialists are there in Chico?
There are approximately 270 Market Research Analysts and Marketing Specialists employed in Chico, CA, representing 3.391 jobs per 1,000 workers in the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 270 employees in the Chico, CA area with a job density of 3.391 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Chico, CA