Market Research Analysts and Marketing Specialists in the Sacramento-Roseville-Folsom, CA area earn an impressive average annual salary of $89,290. This figure slightly surpasses the national average of $86,770, suggesting a favorable compensation landscape within this specific metropolitan region. Local economic factors and industry demand likely contribute to this competitive pay.
Executive Summary
- Average Salary: $89,290 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $143,580.
- Outlook: With a local workforce of 3,680 professionals in this field, Sacramento-Roseville-Folsom demonstrates a notable presence. The Location Quotient of 0.62 indicates that this occupation is less concentrated here than the national average, implying that while the market is established, there may be room for growth and demand for skilled individuals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Sacramento-Roseville-Folsom, CA earns+2.9%above the national average.
$42.9
$1,717
$7,441
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Sacramento-Roseville-Folsom have experienced a steady upward trend over the past four years, mirroring national patterns of wage growth driven by inflation, increased demand for data-driven insights, and evolving marketing strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Sacramento-Roseville-Folsom, CA
Career progression significantly impacts earning potential for Market Research Analysts and Marketing Specialists. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distribution clearly signify the substantial rewards associated with advancing through senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $45,790 | $22 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $66,968 | $32.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $79,440 | $38.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $111,613 | $53.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $143,580 | $69 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$89,290
Gross Pay
Real Wage (Purchasing Power)
$89,290
Adjusted for COL (100)
The nominal average annual salary of $89,290 in Sacramento-Roseville-Folsom aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of an analyst's salary in this region is equivalent to that of someone earning the national average in a typical U.S. location, offering a stable financial foundation.
Job Market Context
3,680
Total Jobs
3.454
Per 1K Jobs
0.62
Location Quotient
Sacramento-Roseville-Folsom, CA has 0.62x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.62 suggests that Market Research Analysts and Marketing Specialists are less prevalent in the Sacramento-Roseville-Folsom area compared to the national average. This indicates a potentially less saturated job market, which could translate to more opportunities for qualified candidates seeking employment or career advancement.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Yuba City, CA Market Research Analysts and Marketing Specialists Salary | $71,690↓ 20% | 40 mi |
| Stockton-Lodi, CA Market Research Analysts and Marketing Specialists Salary | $84,710↓ 5% | 42 mi |
| Napa, CA Market Research Analysts and Marketing Specialists Salary | $83,530↓ 6% | 49 mi |
| Vallejo, CA Market Research Analysts and Marketing Specialists Salary | $79,380↓ 11% | 52 mi |
| Santa Rosa-Petaluma, CA Market Research Analysts and Marketing Specialists Salary | $86,950↓ 3% | 67 mi |
Comparing salaries near Sacramento-Roseville-Folsom, CA
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Sacramento-Roseville-Folsom, CA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Sacramento-Roseville-Folsom, CA is $89,290. This typically ranges from $45,790 for entry-level positions to $143,580 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Sacramento-Roseville-Folsom, CA is 2.9% higher than the national median of $86,770.
Is Sacramento-Roseville-Folsom, CA a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a slight edge over the national average.The average salary of $89,290 is higher than the national average, and the cost of living is on par with the national average, making it financially attractive.
Is Sacramento-Roseville-Folsom, CA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Sacramento-Roseville-Folsom, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Sacramento-Roseville-Folsom, CA?
Some top paying nearby cities include Yuba City, CA ($71,690) and Stockton-Lodi, CA.
How does the Sacramento salary compare to the national average?
The average annual salary in Sacramento-Roseville-Folsom is $89,290, which is slightly higher than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Sacramento?
The concentration, measured by the Location Quotient, is 0.62, indicating that this profession is less common in Sacramento compared to the national average.
Does the cost of living affect the value of the Sacramento salary?
No, the cost of living in Sacramento is exactly at the national average (100), meaning the $89,290 salary has the same purchasing power as the national average salary.
How many Market Research Analysts and Marketing Specialists work in Sacramento?
There are approximately 3,680 Market Research Analysts and Marketing Specialists employed in the Sacramento-Roseville-Folsom metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,680 employees in the Sacramento-Roseville-Folsom, CA area with a job density of 3.454 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Sacramento-Roseville-Folsom, CA