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Average Market Research Analysts and Marketing Specialists Salary in Santa Rosa-Petaluma, CA

Market Research Analysts and Marketing Specialists in Santa Rosa-Petaluma, CA earn an average annual salary of $86,950. This figure is remarkably aligned with the national average of $86,770, suggesting that local market dynamics and demand for these specialized skills are closely mirroring broader economic trends. The stability in pay, despite potential regional economic nuances, indicates a consistent need for market intelligence professionals in this area.

Executive Summary

  • Average Salary: $86,950 per year.
  • Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $143,070.
  • Outlook: With a local workforce of 960 professionals in this field, Santa Rosa-Petaluma exhibits a solid presence of Market Research Analysts and Marketing Specialists. The Location Quotient of 0.84 indicates a slightly lower concentration compared to the national average, suggesting that while the market is established, there may be room for growth and less intense competition than in more saturated regions. The rate of 4.688 jobs per 1,000 workers underscores a steady demand for these analytical roles within the local economy.
2024 Market Data

Salary Overview

$86,950

The average Market Research Analysts and Marketing Specialists in Santa Rosa-Petaluma, CA earns+0.2%above the national average.

BreakdownBased on 40h/week
Hourly

$41.8

Weekly

$1,672

Monthly

$7,246

Market Research Analysts and Marketing Specialists Salary Distribution in Santa Rosa-Petaluma, CA

Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions may start at a lower percentile, while seasoned professionals with extensive experience and specialized skills can command salaries well into the higher percentiles. The discernible gaps between entry-level, mid-career, and senior-level compensation reflect the increasing value placed on expertise, strategic insight, and proven track records in market analysis and campaign management.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$47,230$22.7
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$65,213$31.4
ManagerOversees team, compliance, and project delivery.50% (Median)$77,570$37.3
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$108,688$52.3
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$143,070$68.8

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$86,950

Gross Pay

Real Wage (Purchasing Power)

$86,950

Adjusted for COL (100)

The average annual salary of $86,950 in Santa Rosa-Petaluma, CA, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in this region is equivalent to that of their national counterparts. Professionals relocating to Santa Rosa-Petaluma can expect their earnings to cover expenses at a rate consistent with the national average, offering financial stability without significant compromise.

Job Market Context

960

Total Jobs

4.688

Per 1K Jobs

0.84

Location Quotient

Below Average

Santa Rosa-Petaluma, CA has 0.84x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.84 for Market Research Analysts and Marketing Specialists in Santa Rosa-Petaluma suggests that this profession is slightly less concentrated than the national average. This indicates a moderately competitive job market, where demand is present but perhaps not oversaturated. Professionals in this field may find a balanced environment with opportunities for career advancement without facing the extreme competition often seen in areas with a LQ significantly above 1.0.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Napa, CA Market Research Analysts and Marketing Specialists Salary$83,530↓ 4%24 mi
Vallejo, CA Market Research Analysts and Marketing Specialists Salary$79,380↓ 9%34 mi
San Francisco-Oakland-Fremont, CA Market Research Analysts and Marketing Specialists Salary$129,130↑ 49%50 mi
Sacramento-Roseville-Folsom, CA Market Research Analysts and Marketing Specialists Salary$89,290↑ 3%67 mi
Yuba City, CA Market Research Analysts and Marketing Specialists Salary$71,690↓ 18%75 mi

Comparing salaries near Santa Rosa-Petaluma, CA

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Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Santa Rosa-Petaluma, CA?

The median annual salary for a Market Research Analysts and Marketing Specialists in Santa Rosa-Petaluma, CA is $86,950. This typically ranges from $47,230 for entry-level positions to $143,070 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Santa Rosa-Petaluma, CA is 0.2% higher than the national median of $86,770.

Is Santa Rosa-Petaluma, CA a lucrative place for Market Research Analysts and Marketing Specialists?

Yes, it offers competitive compensation.The average salary of $86,950 is on par with the national average, and the Cost of Living Index of 100 means your earnings have equivalent purchasing power. This creates a financially stable environment for these professionals.

Is Santa Rosa-Petaluma, CA a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Santa Rosa-Petaluma, CA is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Santa Rosa-Petaluma, CA?

Some top paying nearby cities include Napa, CA ($83,530) and Vallejo, CA.

How does the Santa Rosa-Petaluma job market compare to the national average for Market Research Analysts?

The job market in Santa Rosa-Petaluma is slightly less concentrated than the national average, with a Location Quotient of 0.84. This suggests a balanced competitive landscape with steady demand.

What is the average salary for a Market Research Analyst in Santa Rosa-Petaluma, CA?

The average annual salary for Market Research Analysts and Marketing Specialists in Santa Rosa-Petaluma, CA is $86,950.

Does the cost of living in Santa Rosa-Petaluma affect the value of the average salary?

No, the Cost of Living Index is 100, which is the national average. This means the $86,950 salary offers purchasing power equivalent to the national average.

How many Market Research Analysts and Marketing Specialists are there in Santa Rosa-Petaluma, CA?

There are approximately 960 Market Research Analysts and Marketing Specialists employed in the Santa Rosa-Petaluma, CA area.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 960 employees in the Santa Rosa-Petaluma, CA area with a job density of 4.688 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Santa Rosa-Petaluma, CA