Average Market Research Analysts and Marketing Specialists Salary in Yuba City, CA
The average salary for Market Research Analysts and Marketing Specialistss in Yuba City, CA is $71,690. While this is lower than the national average, the cost of living in Yuba City, CA may offset the difference, preserving real purchasing power.
Executive Summary
- Average Salary: $71,690 per year.
- Growth Trend: Salaries have shifted 50.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $116,170.
- Outlook: The current demand for Market Research Analysts and Marketing Specialistss is stable, with a local workforce of approximately 100 professionals. This role remains a specialized component of the broader Yuba City, CA economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Yuba City, CA earns-17.4%below the national average.
$34.5
$1,379
$5,974
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
Over the past 4 years, Market Research Analysts and Marketing Specialists salaries in Yuba City, CA have experienced a rapid surge, growing by 50.8%. This positive trajectory often correlates with increased demand and a favorable future outlook for the profession.
Market Research Analysts and Marketing Specialists Salary Distribution in Yuba City, CA
The earning potential for Market Research Analysts and Marketing Specialistss in Yuba City, CA varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 2.9x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $40,320, while highly experienced professionals can command wages upwards of $116,170.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,320 | $19.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,768 | $25.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,160 | $30.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $89,613 | $43.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $116,170 | $55.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$71,690
Gross Pay
Real Wage (Purchasing Power)
$71,690
Adjusted for COL (100)
In Yuba City, CA, the Cost of Living Index is 100. This increases your effective purchasing power from $71,690 to $71,690.
Job Market Context
100
Total Jobs
2.029
Per 1K Jobs
0.36
Location Quotient
At 0.36x, Yuba City, CA has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
100 people work as Market Research Analysts and Marketing Specialists in Yuba City, CA.
Moderate density — roughly 2.029 out of every 1,000 local jobs are in this profession.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Sacramento-Roseville-Folsom, CA Market Research Analysts and Marketing Specialists Salary | $89,290↑ 25% | 40 mi |
| Chico, CA Market Research Analysts and Marketing Specialists Salary | $72,030↑ 0% | 44 mi |
| Napa, CA Market Research Analysts and Marketing Specialists Salary | $83,530↑ 17% | 68 mi |
| Santa Rosa-Petaluma, CA Market Research Analysts and Marketing Specialists Salary | $86,950↑ 21% | 75 mi |
| Vallejo, CA Market Research Analysts and Marketing Specialists Salary | $79,380↑ 11% | 78 mi |
Comparing salaries near Yuba City, CA
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Yuba City, CA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Yuba City, CA is $71,690. This typically ranges from $40,320 for entry-level positions to $116,170 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Yuba City, CA is 17.4% lower than the national median of $86,770.
Is Yuba City, CA a good place for Market Research Analysts and Marketing Specialistss?
It depends on your priorities. While the average Market Research Analysts and Marketing Specialists salary in Yuba City, CA is $71,690 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Yuba City, CA. See distinct detailed breakdown below.
Is Yuba City, CA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Yuba City, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Yuba City, CA?
Some top paying nearby cities include Sacramento-Roseville-Folsom, CA ($89,290) and Chico, CA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 100 employees in the Yuba City, CA area with a job density of 2.029 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Yuba City, CA