Market Research Analysts and Marketing Specialists in South Central Kentucky earn an average annual salary of $55,360. This figure significantly trails the national average of $86,770, reflecting regional economic factors and a lower concentration of specialized roles. The localized demand and industry structure in this nonmetropolitan area contribute to this pay differential.
Executive Summary
- Average Salary: $55,360 per year.
- Growth Trend: Salaries have shifted 13.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $89,940.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in South Central Kentucky appears relatively niche, with a total local workforce of 250 individuals in this profession. The low Location Quotient of 0.26 further indicates that this sector is less concentrated here compared to the national average, suggesting a smaller but potentially stable demand within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in South Central Kentucky nonmetropolitan area earns-36.2%below the national average.
$26.6
$1,065
$4,613
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced modest growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies across various industries.
Market Research Analysts and Marketing Specialists Salary Distribution in South Central Kentucky nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distributions clearly signify these opportunities for career advancement and higher earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $20,800 | $10 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $41,520 | $20 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $48,430 | $23.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $69,200 | $33.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $89,940 | $43.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$55,360
Gross Pay
Real Wage (Purchasing Power)
$55,360
Adjusted for COL (100)
The nominal average salary of $55,360 in South Central Kentucky aligns directly with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average, the purchasing power of that salary locally is equivalent to the national average, suggesting that the lower salary is somewhat offset by the cost of living.
Job Market Context
250
Total Jobs
1.452
Per 1K Jobs
0.26
Location Quotient
At 0.26x, South Central Kentucky nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.26, the market for Market Research Analysts and Marketing Specialists in South Central Kentucky is considerably less concentrated than the national average. This suggests that job opportunities in this specific field may be less abundant and the market is not as competitive, potentially offering a unique advantage for skilled professionals seeking roles in this region.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Lexington-Fayette, KY Market Research Analysts and Marketing Specialists Salary | $66,360↑ 20% | 28 mi |
| Elizabethtown, KY Market Research Analysts and Marketing Specialists Salary | $60,670↑ 10% | 66 mi |
| Louisville/Jefferson County, KY-IN Market Research Analysts and Marketing Specialists Salary | $70,770↑ 28% | 72 mi |
| Cincinnati, OH-KY-IN Market Research Analysts and Marketing Specialists Salary | $80,570↑ 46% | 100 mi |
Comparing salaries near South Central Kentucky nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in South Central Kentucky nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in South Central Kentucky nonmetropolitan area is $55,360. This typically ranges from $20,800 for entry-level positions to $89,940 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in South Central Kentucky nonmetropolitan area is 36.2% lower than the national median of $86,770.
Is South Central Kentucky nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not a particularly lucrative place.The average salary of $55,360 is substantially lower than the national average of $86,770, despite a cost of living that matches the national average.
Is South Central Kentucky nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in South Central Kentucky nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near South Central Kentucky nonmetropolitan area?
Some top paying nearby cities include Lexington-Fayette, KY ($66,360) and Elizabethtown, KY.
How does the local job market compare to the national average for this role?
The local job market is significantly less concentrated, with a Location Quotient of 0.26, indicating fewer specialized roles and potentially less competition compared to the national landscape.
What is the purchasing power of the average salary in South Central Kentucky?
With a Cost of Living Index of 100, the average salary of $55,360 offers purchasing power equivalent to the national average, meaning expenses are neither significantly higher nor lower than the national norm.
How many Market Research Analysts and Marketing Specialists are there in South Central Kentucky?
There are approximately 250 individuals employed as Market Research Analysts and Marketing Specialists in the South Central Kentucky nonmetropolitan area.
What does a low Location Quotient signify for job seekers?
A low Location Quotient (0.26) suggests that the concentration of these jobs is lower than the national average, which could mean fewer opportunities but also potentially less competition for available positions.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 250 employees in the South Central Kentucky nonmetropolitan area area with a job density of 1.452 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in South Central Kentucky nonmetropolitan area