Average Market Research Analysts and Marketing Specialists Salary in Spokane-Spokane Valley, WA
In Spokane-Spokane Valley, WA, Market Research Analysts and Marketing Specialists earn an average annual salary of $78,320. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially the cost of doing business in the region influence compensation levels for these roles.
Executive Summary
- Average Salary: $78,320 per year.
- Growth Trend: Salaries have shifted 38.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $129,090.
- Outlook: The Spokane-Spokane Valley area employs approximately 1,190 individuals in Market Research Analyst and Marketing Specialist roles. With a Location Quotient of 0.84, the concentration of these jobs is slightly below the national average, indicating a stable but not exceptionally dense market. The presence of nearly 5 jobs per 1,000 workers suggests a consistent demand for these professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Spokane-Spokane Valley, WA earns-9.7%below the national average.
$37.7
$1,506
$6,527
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Spokane-Spokane Valley is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward pressure on wages in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Spokane-Spokane Valley, WA
Salary progression for Market Research Analysts and Marketing Specialists in Spokane-Spokane Valley, as elsewhere, is typically tied to experience and expertise. Entry-level positions will command lower salaries, while senior analysts and specialists with proven track records and advanced skills can expect significantly higher compensation. The gap between the 25th percentile (entry-level) and the 75th percentile (experienced) salaries serves as a clear indicator of career advancement opportunities and earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $43,920 | $21.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,740 | $28.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $71,100 | $34.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $97,900 | $47.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $129,090 | $62.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$78,320
Gross Pay
Real Wage (Purchasing Power)
$78,320
Adjusted for COL (100)
The average annual salary of $78,320 in Spokane-Spokane Valley aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a balanced financial landscape for professionals considering a move to or within the area. While the nominal salary is lower than the national average, the equivalent cost of living suggests that the take-home pay effectively supports a comparable lifestyle.
Job Market Context
1,190
Total Jobs
4.667
Per 1K Jobs
0.84
Location Quotient
Spokane-Spokane Valley, WA has 0.84x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.84 for Market Research Analysts and Marketing Specialists in Spokane-Spokane Valley indicates that this profession is slightly less concentrated than the national average. This suggests that while the job market is present and functional, it may not be as saturated with talent or opportunities as in larger metropolitan hubs. Professionals in this field may find a competitive environment with opportunities for those who bring specialized skills or experience.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Coeur d'Alene, ID Market Research Analysts and Marketing Specialists Salary | $59,280↓ 24% | 30 mi |
| Lewiston, ID-WA Market Research Analysts and Marketing Specialists Salary | $66,980↓ 14% | 90 mi |
Comparing salaries near Spokane-Spokane Valley, WA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Spokane-Spokane Valley, WA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Spokane-Spokane Valley, WA is $78,320. This typically ranges from $43,920 for entry-level positions to $129,090 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Spokane-Spokane Valley, WA is 9.7% lower than the national median of $86,770.
Is Spokane-Spokane Valley, WA a lucrative place for Market Research Analysts and Marketing Specialists?
No, but it offers stable opportunities.The average salary of $78,320 is below the national average, but the Cost of Living Index is also at the national average, making the purchasing power comparable. The market is stable with a slight under-representation compared to national averages.
Is Spokane-Spokane Valley, WA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Spokane-Spokane Valley, WA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Spokane-Spokane Valley, WA?
Some top paying nearby cities include Coeur d'Alene, ID ($59,280) and Lewiston, ID-WA.
How does Spokane's salary compare to the national average for this role?
The average salary in Spokane-Spokane Valley, WA, is $78,320, which is approximately 9.7% lower than the national average of $86,770.
What is the Cost of Living in Spokane-Spokane Valley, WA?
The Cost of Living Index for Spokane-Spokane Valley, WA, is 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
How concentrated is the job market for Market Research Analysts and Marketing Specialists in Spokane?
The job market is slightly less concentrated than the national average, with a Location Quotient of 0.84. This suggests a moderate level of demand and competition for these roles.
How many Market Research Analysts and Marketing Specialists work in Spokane-Spokane Valley, WA?
There are approximately 1,190 Market Research Analysts and Marketing Specialists employed in the Spokane-Spokane Valley, WA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,190 employees in the Spokane-Spokane Valley, WA area with a job density of 4.667 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Spokane-Spokane Valley, WA