Average Market Research Analysts and Marketing Specialists Salary in St. Louis, MO-IL
Market Research Analysts and Marketing Specialists in St. Louis, MO-IL earn an average annual salary of $77,790. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially regional demand influence compensation levels. While the St. Louis area offers a competitive job market, these factors contribute to a slightly lower average pay compared to the broader national landscape.
Executive Summary
- Average Salary: $77,790 per year.
- Growth Trend: Salaries have shifted 10.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $130,530.
- Outlook: The St. Louis, MO-IL metropolitan area supports a substantial workforce of 6,730 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.9, the concentration of these roles is just slightly below the national average, indicating a stable and present, though not exceptionally concentrated, demand for these professionals. The presence of over 5 jobs per 1,000 workers further underscores a consistent need for talent in this sector within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in St. Louis, MO-IL earns-10.3%below the national average.
$37.4
$1,496
$6,483
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for St. Louis is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced growth over the past four years, mirroring national trends. Factors such as inflation, increasing demand for data-driven insights, and the evolving digital marketing landscape likely contribute to upward pressure on compensation, even if the pace of growth varies.
Market Research Analysts and Marketing Specialists Salary Distribution in St. Louis, MO-IL
Salary progression for Market Research Analysts and Marketing Specialists in St. Louis, MO-IL is strongly tied to experience and specialization. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with advanced analytical skills, strategic planning expertise, and a proven track record can expect significantly higher compensation. The percentile gaps between junior and senior roles reflect the increasing value placed on experience and specialized knowledge within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,700 | $20 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,343 | $28 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $67,210 | $32.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $97,238 | $46.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $130,530 | $62.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$77,790
Gross Pay
Real Wage (Purchasing Power)
$77,790
Adjusted for COL (100)
The nominal average salary of $77,790 in St. Louis, MO-IL aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in St. Louis is equivalent to the national average. Consequently, the salary offers a comparable standard of living to what one might expect in other areas of the country, without the added financial strain of a higher cost of living.
Job Market Context
6,730
Total Jobs
5.021
Per 1K Jobs
0.9
Location Quotient
St. Louis, MO-IL has 0.90x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.9, the St. Louis, MO-IL market for Market Research Analysts and Marketing Specialists is neither significantly over- nor under-represented compared to the national average. This suggests a balanced job market where demand and supply are relatively aligned. Professionals entering this field can expect a competitive but accessible environment, with opportunities available without the intense saturation found in highly concentrated markets.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Springfield, IL Market Research Analysts and Marketing Specialists Salary | $67,220↓ 14% | 84 mi |
| Cape Girardeau, MO-IL Market Research Analysts and Marketing Specialists Salary | $61,640↓ 21% | 97 mi |
Comparing salaries near St. Louis, MO-IL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in St. Louis, MO-IL?
The median annual salary for a Market Research Analysts and Marketing Specialists in St. Louis, MO-IL is $77,790. This typically ranges from $41,700 for entry-level positions to $130,530 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in St. Louis, MO-IL is 10.3% lower than the national median of $86,770.
Is St. Louis, MO-IL a lucrative place for Market Research Analysts and Marketing Specialists?
Moderately lucrative, with excellent cost of living alignment.While the average salary is slightly below the national average, the cost of living is also at the national average, making the effective purchasing power comparable. The stable job market offers consistent opportunities.
Is St. Louis, MO-IL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in St. Louis, MO-IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near St. Louis, MO-IL?
Some top paying nearby cities include Springfield, IL ($67,220) and Cape Girardeau, MO-IL.
How does experience impact salary for Market Research Analysts in St. Louis?
Experience significantly influences earning potential. Entry-level roles will be at the lower end, while senior analysts with specialized skills and a history of successful campaigns can command substantially higher salaries, reflecting their increased value and expertise.
Is the job market for Market Research Analysts saturated in St. Louis?
No, the market is not considered saturated. The Location Quotient of 0.9 indicates a concentration slightly below the national average, suggesting a healthy balance between available jobs and the workforce.
What is the cost of living in St. Louis compared to the national average?
The cost of living in St. Louis, MO-IL is exactly at the national average, with an index of 100. This means that the general expenses for goods, services, and housing are comparable to the national benchmark.
How does the average salary in St. Louis compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in St. Louis ($77,790) is lower than the national average ($86,770). This difference is influenced by regional economic factors and industry demand.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 6,730 employees in the St. Louis, MO-IL area with a job density of 5.021 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in St. Louis, MO-IL