Average Market Research Analysts and Marketing Specialists Salary in Asheville, NC
Market Research Analysts and Marketing Specialists in Asheville, NC, earn an average annual salary of $71,270. This figure is notably below the national average of $86,770, reflecting regional economic factors and demand specific to the Asheville market. While the nominal salary may seem lower, understanding the local cost of living is crucial for a complete financial picture.
Executive Summary
- Average Salary: $71,270 per year.
- Growth Trend: Salaries have shifted 23.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $119,400.
- Outlook: Asheville's market for Market Research Analysts and Marketing Specialists shows a steady presence, with a total local workforce of 920 individuals in this field. The Location Quotient of 0.88 indicates a slightly lower concentration of these roles compared to the national average, suggesting a stable but not overly saturated job market. With approximately 4.912 jobs per 1,000 workers, the demand is consistent, offering opportunities for skilled professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Asheville, NC earns-17.9%below the national average.
$34.3
$1,371
$5,939
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Asheville have experienced growth over the past four years, mirroring national trends. Economic expansion and evolving marketing strategies likely contribute to a gradual increase in compensation, though local market dynamics will influence the pace and magnitude of this growth.
Market Research Analysts and Marketing Specialists Salary Distribution in Asheville, NC
Career progression for Market Research Analysts and Marketing Specialists in Asheville typically involves a significant salary increase with experience. Entry-level positions may start closer to the lower end of the pay scale, while senior roles, commanding greater responsibility and expertise, can command salaries well above the average. The percentile gaps in earnings clearly signify the career trajectory and earning potential as professionals advance.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,820 | $17.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,453 | $25.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,320 | $29.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $89,088 | $42.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $119,400 | $57.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$71,270
Gross Pay
Real Wage (Purchasing Power)
$71,270
Adjusted for COL (100)
The average annual salary of $71,270 in Asheville, NC, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of an Asheville-based salary is equivalent to the national average, making the nominal salary figure a fair representation of living expenses within the city.
Job Market Context
920
Total Jobs
4.912
Per 1K Jobs
0.88
Location Quotient
Asheville, NC has 0.88x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.88, Asheville's market for Market Research Analysts and Marketing Specialists is slightly less concentrated than the national average. This suggests that while the profession is present and valued, it is not a dominant industry hub. Professionals may find a competitive landscape with a steady flow of opportunities, rather than an abundance of readily available positions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Greenville-Anderson-Greer, SC Market Research Analysts and Marketing Specialists Salary | $79,650↑ 12% | 52 mi |
| Johnson City, TN Market Research Analysts and Marketing Specialists Salary | $64,260↓ 10% | 54 mi |
| Spartanburg, SC Market Research Analysts and Marketing Specialists Salary | $80,210↑ 13% | 56 mi |
| Morristown, TN Market Research Analysts and Marketing Specialists Salary | $58,930↓ 17% | 61 mi |
| Kingsport-Bristol, TN-VA Market Research Analysts and Marketing Specialists Salary | $87,530↑ 23% | 66 mi |
Comparing salaries near Asheville, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Asheville, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Asheville, NC is $71,270. This typically ranges from $36,820 for entry-level positions to $119,400 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Asheville, NC is 17.9% lower than the national median of $86,770.
Is Asheville, NC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $71,270 is stable, it falls below the national average of $86,770. However, the cost of living being at the national average means the purchasing power is equivalent.
Is Asheville, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Asheville, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Asheville, NC?
Some top paying nearby cities include Greenville-Anderson-Greer, SC ($79,650) and Johnson City, TN.
How does Asheville's salary compare to the national average for this role?
The average annual salary in Asheville, NC, is $71,270, which is lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Asheville?
The concentration, measured by the Location Quotient, is 0.88, indicating a slightly lower presence of these roles in Asheville compared to the national average.
How does the cost of living in Asheville affect salary perception?
Asheville's Cost of Living Index is 100, matching the national average. This means the $71,270 salary has the same purchasing power as the national average salary, despite being nominally lower.
What does the job market size suggest for Market Research Analysts and Marketing Specialists in Asheville?
With a total local workforce of 920 and 4.912 jobs per 1,000 workers, the job market is stable, indicating consistent demand without being overly saturated.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 920 employees in the Asheville, NC area with a job density of 4.912 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Asheville, NC