Average Market Research Analysts and Marketing Specialists Salary in Spartanburg, SC
In Spartanburg, SC, Market Research Analysts and Marketing Specialists earn an average annual salary of $80,210. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus influence compensation in this region. The specific economic landscape of Spartanburg plays a key role in shaping these salary expectations.
Executive Summary
- Average Salary: $80,210 per year.
- Growth Trend: Salaries have shifted 14.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $138,510.
- Outlook: With a total local workforce of 410 individuals in this field, Spartanburg presents a modest but stable job market for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.45 indicates a lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the field is not as densely populated as in other major metropolitan areas. The presence of 2.521 jobs per 1,000 workers signifies a consistent, albeit not booming, demand for these analytical and marketing professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Spartanburg, SC earns-7.6%below the national average.
$38.6
$1,543
$6,684
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Spartanburg's Market Research Analyst and Marketing Specialist salaries over the past four years is not provided, it is reasonable to assume a general upward trend in compensation, mirroring national patterns. Economic growth, increased demand for data-driven insights, and inflation typically contribute to salary increases across most professional sectors, and this role is likely no exception. Professionals in this field can anticipate gradual salary progression over time.
Market Research Analysts and Marketing Specialists Salary Distribution in Spartanburg, SC
Salary progression for Market Research Analysts and Marketing Specialists in Spartanburg, SC, typically correlates with experience and skill specialization. Entry-level positions will naturally command lower salaries, while seasoned professionals with a proven track record and advanced analytical capabilities can expect significantly higher earnings. The percentile gaps in salary data serve as a clear indicator of this career trajectory, with senior roles occupying the higher salary brackets, reflecting greater responsibility and expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,230 | $18.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $60,158 | $28.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $69,010 | $33.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $100,263 | $48.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $138,510 | $66.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$80,210
Gross Pay
Real Wage (Purchasing Power)
$80,210
Adjusted for COL (100)
The average annual salary of $80,210 in Spartanburg, SC, aligns perfectly with the national average cost of living, which is indexed at 100. This means that the purchasing power of a Market Research Analyst's salary in Spartanburg is equivalent to that of someone earning the national average in a location with a cost of living of 100. Therefore, the nominal salary offers a standard quality of life relative to national benchmarks, without the added financial strain of a higher cost of living.
Job Market Context
410
Total Jobs
2.521
Per 1K Jobs
0.45
Location Quotient
At 0.45x, Spartanburg, SC has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.45 for Market Research Analysts and Marketing Specialists in Spartanburg, SC, indicates that this profession is less concentrated locally than the national average. This suggests a less competitive job market in terms of the sheer number of professionals vying for positions, potentially offering more opportunities for individuals with specialized skills. While the market is not saturated, the lower concentration implies that employers may be actively seeking talent to fill specific needs within the region.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Spartanburg, SC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Spartanburg, SC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Spartanburg, SC is $80,210. This typically ranges from $38,230 for entry-level positions to $138,510 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Spartanburg, SC is 7.6% lower than the national median of $86,770.
Is Spartanburg, SC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $80,210 is solid, it falls below the national average of $86,770. However, the cost of living being at the national average means the salary's purchasing power is standard.
Is Spartanburg, SC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Spartanburg, SC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Spartanburg, SC?
Some top paying nearby cities include Greenville-Anderson-Greer, SC ($79,650) and Asheville, NC.
How does the Spartanburg salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Spartanburg, SC, is $80,210, which is approximately $6,560 less than the national average of $86,770.
What is the Cost of Living Index in Spartanburg, SC?
Spartanburg, SC, has a Cost of Living Index of 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the United States.
How concentrated are Market Research Analyst jobs in Spartanburg?
The Location Quotient of 0.45 indicates that Market Research Analyst and Marketing Specialist roles are less concentrated in Spartanburg compared to the national average, suggesting a less competitive job market.
What is the total workforce for this role in Spartanburg?
There are approximately 410 Market Research Analysts and Marketing Specialists employed in Spartanburg, SC.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 410 employees in the Spartanburg, SC area with a job density of 2.521 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Spartanburg, SC