In Hickory-Lenoir-Morganton, NC, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,280. This figure is notably below the national average of $86,770, reflecting localized economic factors and industry demand within the region. The specific pay scales in this area are influenced by the concentration of these roles and the overall economic landscape.
Executive Summary
- Average Salary: $76,280 per year.
- Growth Trend: Salaries have shifted 3.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $132,060.
- Outlook: The Hickory-Lenoir-Morganton region supports a local workforce of 590 individuals in Market Research Analyst and Marketing Specialist roles. With a Location Quotient of 0.68, the concentration of these jobs is below the national average, suggesting a less saturated but potentially growing market. The presence of 3.801 jobs per 1,000 workers indicates a steady, albeit not exceptionally high, demand for these professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Hickory-Lenoir-Morganton, NC earns-12.1%below the national average.
$36.7
$1,467
$6,357
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Hickory-Lenoir-Morganton is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a steady upward trajectory in compensation, even if regional variations exist.
Market Research Analysts and Marketing Specialists Salary Distribution in Hickory-Lenoir-Morganton, NC
Salary progression for Market Research Analysts and Marketing Specialists in Hickory-Lenoir-Morganton, as elsewhere, is strongly tied to experience. Entry-level positions typically command lower salaries, while seasoned professionals with extensive experience and specialized skills can expect significantly higher compensation. The percentile gaps between junior and senior roles highlight clear career advancement opportunities and the increasing value placed on expertise in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,290 | $17.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,210 | $27.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $69,160 | $33.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,350 | $45.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $132,060 | $63.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,280
Gross Pay
Real Wage (Purchasing Power)
$76,280
Adjusted for COL (100)
The average annual salary of $76,280 in Hickory-Lenoir-Morganton aligns precisely with the national average cost of living, indicated by an index of 100. This means that the purchasing power of the salary is comparable to the national standard, offering a stable financial environment for professionals residing in the area without the added financial pressure of a high cost of living.
Job Market Context
590
Total Jobs
3.801
Per 1K Jobs
0.68
Location Quotient
Hickory-Lenoir-Morganton, NC has 0.68x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.68 for Market Research Analysts and Marketing Specialists in Hickory-Lenoir-Morganton suggests that this profession is less concentrated here compared to the national average. This indicates that while the job market may not be as robust or competitive as in larger metropolitan areas, there is still a consistent presence of these roles, offering opportunities for those seeking employment in a less saturated environment.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Charlotte-Concord-Gastonia, NC-SC Market Research Analysts and Marketing Specialists Salary | $88,320↑ 16% | 45 mi |
| Spartanburg, SC Market Research Analysts and Marketing Specialists Salary | $80,210↑ 5% | 65 mi |
| Winston-Salem, NC Market Research Analysts and Marketing Specialists Salary | $81,420↑ 7% | 65 mi |
| Asheville, NC Market Research Analysts and Marketing Specialists Salary | $71,270↓ 7% | 70 mi |
| Johnson City, TN Market Research Analysts and Marketing Specialists Salary | $64,260↓ 16% | 72 mi |
Comparing salaries near Hickory-Lenoir-Morganton, NC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Hickory-Lenoir-Morganton, NC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Hickory-Lenoir-Morganton, NC is $76,280. This typically ranges from $36,290 for entry-level positions to $132,060 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Hickory-Lenoir-Morganton, NC is 12.1% lower than the national median of $86,770.
Is Hickory-Lenoir-Morganton, NC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the salary of $76,280 is stable against the national cost of living, it falls below the national average salary for this profession, indicating less lucrative opportunities locally.
Is Hickory-Lenoir-Morganton, NC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Hickory-Lenoir-Morganton, NC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Hickory-Lenoir-Morganton, NC?
Some top paying nearby cities include Charlotte-Concord-Gastonia, NC-SC ($88,320) and Spartanburg, SC.
How does the Hickory-Lenoir-Morganton salary compare to the national average?
The average salary of $76,280 in Hickory-Lenoir-Morganton is below the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Hickory-Lenoir-Morganton, NC?
The Cost of Living Index in Hickory-Lenoir-Morganton is 100, which is exactly the national average, meaning it is neither significantly more nor less expensive to live there compared to the rest of the country.
How concentrated are Market Research Analyst jobs in this area?
The concentration of these jobs, measured by the Location Quotient, is 0.68, which is below the national average, suggesting fewer specialized roles relative to the national distribution.
What does the total local workforce size indicate?
A total local workforce of 590 for these roles suggests a moderate-sized professional community within the Hickory-Lenoir-Morganton area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 590 employees in the Hickory-Lenoir-Morganton, NC area with a job density of 3.801 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Hickory-Lenoir-Morganton, NC