Average Market Research Analysts and Marketing Specialists Salary in Johnson City, TN
In Johnson City, TN, Market Research Analysts and Marketing Specialists earn an average annual salary of $64,260. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within the local market. The compensation in Johnson City is thus tailored to the prevailing economic conditions and employer budgets specific to this Tennessee locale.
Executive Summary
- Average Salary: $64,260 per year.
- Growth Trend: Salaries have shifted 23.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $109,070.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Johnson City, TN, comprises a workforce of approximately 250 individuals. With a Location Quotient of 0.55, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust demand compared to national hubs. The presence of 3.046 jobs per 1,000 workers indicates a moderate level of employment opportunities within this specialized field in the area.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Johnson City, TN earns-25.9%below the national average.
$30.9
$1,236
$5,355
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Johnson City is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring broader economic trends and inflation. This upward trajectory is typically driven by increasing demand for data-driven insights and evolving marketing strategies, which would likely translate to modest salary increases for professionals in this field within the Johnson City region.
Market Research Analysts and Marketing Specialists Salary Distribution in Johnson City, TN
Salary progression for Market Research Analysts and Marketing Specialists in Johnson City, TN, is significantly influenced by experience. Entry-level positions typically command lower salaries, while seasoned professionals with extensive experience and a proven track record can expect to earn considerably more. The gap between the 25th percentile (entry-level) and the 75th percentile (senior roles) signifies substantial career growth potential and increased earning power as one advances in their career.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $35,340 | $17 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,195 | $23.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,680 | $28.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,325 | $38.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $109,070 | $52.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,260
Gross Pay
Real Wage (Purchasing Power)
$64,260
Adjusted for COL (100)
The nominal average salary of $64,260 in Johnson City, TN, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the average salary in Johnson City is equivalent to the national average. Therefore, a salary of $64,260 in Johnson City offers a standard of living comparable to the national median, without the premium often associated with higher cost-of-living areas.
Job Market Context
250
Total Jobs
3.046
Per 1K Jobs
0.55
Location Quotient
Johnson City, TN has 0.55x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.55, the market for Market Research Analysts and Marketing Specialists in Johnson City, TN, is less concentrated than the national average. This suggests that while the demand might not be as high as in larger metropolitan areas, the competition for talent may also be less intense. Professionals entering this market might find fewer opportunities but potentially less direct competition for available roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Kingsport-Bristol, TN-VA Market Research Analysts and Marketing Specialists Salary | $87,530↑ 36% | 16 mi |
| Morristown, TN Market Research Analysts and Marketing Specialists Salary | $58,930↓ 8% | 52 mi |
| Asheville, NC Market Research Analysts and Marketing Specialists Salary | $71,270↑ 11% | 54 mi |
| Hickory-Lenoir-Morganton, NC Market Research Analysts and Marketing Specialists Salary | $76,280↑ 19% | 72 mi |
| Knoxville, TN Market Research Analysts and Marketing Specialists Salary | $66,840↑ 4% | 91 mi |
Comparing salaries near Johnson City, TN
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Johnson City, TN?
The median annual salary for a Market Research Analysts and Marketing Specialists in Johnson City, TN is $64,260. This typically ranges from $35,340 for entry-level positions to $109,070 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Johnson City, TN is 25.9% lower than the national median of $86,770.
Is Johnson City, TN a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.The average salary of $64,260 is significantly below the national average of $86,770, indicating lower earning potential in this specific location. However, the cost of living is also at the national average, meaning the lower salary has equivalent purchasing power.
Is Johnson City, TN a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Johnson City, TN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Johnson City, TN?
Some top paying nearby cities include Kingsport-Bristol, TN-VA ($87,530) and Morristown, TN.
How does the Johnson City salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Johnson City, TN, is $64,260, which is substantially lower than the national average of $86,770.
What is the Cost of Living in Johnson City, TN?
Johnson City, TN, has a Cost of Living Index of 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
How concentrated is the job market for this role in Johnson City?
The job market is less concentrated than the national average, with a Location Quotient of 0.55, suggesting fewer specialized roles relative to the national distribution.
What does a Location Quotient of 0.55 mean for job seekers?
A Location Quotient of 0.55 indicates that the proportion of Market Research Analysts and Marketing Specialists in Johnson City is about half of what it is nationally, implying a smaller but potentially less competitive job pool.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 250 employees in the Johnson City, TN area with a job density of 3.046 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Johnson City, TN