Average Market Research Analysts and Marketing Specialists Salary in Kingsport-Bristol, TN-VA
Market Research Analysts and Marketing Specialists in Kingsport-Bristol, TN-VA earn an average annual salary of $87,530. This figure slightly surpasses the national average of $86,770, indicating a competitive local market for these professionals. The specific economic drivers and industry concentration within the Kingsport-Bristol area contribute to this favorable compensation.
Executive Summary
- Average Salary: $87,530 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $180,430.
- Outlook: With a total local workforce of 670 individuals in this specialized field, Kingsport-Bristol demonstrates a stable presence for Market Research Analysts and Marketing Specialists. The location quotient of 1.02 suggests that this profession is slightly more concentrated here than the national average, implying a consistent demand and a healthy job market that supports the existing workforce.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Kingsport-Bristol, TN-VA earns+0.9%above the national average.
$42.1
$1,683
$7,294
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that the salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is often driven by increasing data complexity, the need for sophisticated market insights, and the overall economic expansion within the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Kingsport-Bristol, TN-VA
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior roles highlights clear career advancement opportunities and the value placed on expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,850 | $18.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $65,648 | $31.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $75,730 | $36.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $109,413 | $52.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $180,430 | $86.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$87,530
Gross Pay
Real Wage (Purchasing Power)
$87,530
Adjusted for COL (100)
The nominal average salary of $87,530 in Kingsport-Bristol, TN-VA aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of the salary is equivalent to the national average, offering a balanced lifestyle without significant financial strain related to everyday expenses.
Job Market Context
670
Total Jobs
5.699
Per 1K Jobs
1.02
Location Quotient
With a location quotient of 1.02, Kingsport-Bristol, TN-VA has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
The location quotient of 1.02 for Market Research Analysts and Marketing Specialists indicates a job market that is very close to the national average in terms of concentration. While not exceptionally high, this figure suggests a stable and slightly more prevalent presence of these roles in Kingsport-Bristol compared to the rest of the country, implying a competitive yet accessible job landscape.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Johnson City, TN Market Research Analysts and Marketing Specialists Salary | $64,260↓ 27% | 16 mi |
| Morristown, TN Market Research Analysts and Marketing Specialists Salary | $58,930↓ 33% | 47 mi |
| Asheville, NC Market Research Analysts and Marketing Specialists Salary | $71,270↓ 19% | 66 mi |
| Hickory-Lenoir-Morganton, NC Market Research Analysts and Marketing Specialists Salary | $76,280↓ 13% | 87 mi |
| Knoxville, TN Market Research Analysts and Marketing Specialists Salary | $66,840↓ 24% | 87 mi |
Comparing salaries near Kingsport-Bristol, TN-VA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Kingsport-Bristol, TN-VA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Kingsport-Bristol, TN-VA is $87,530. This typically ranges from $37,850 for entry-level positions to $180,430 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Kingsport-Bristol, TN-VA is 0.9% higher than the national median of $86,770.
Is Kingsport-Bristol, TN-VA a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it offers a competitive salary and cost of living balance.The average salary of $87,530 is slightly above the national average, and with a cost of living index of 100, it provides good purchasing power for professionals in this field.
Is Kingsport-Bristol, TN-VA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Kingsport-Bristol, TN-VA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Kingsport-Bristol, TN-VA?
Some top paying nearby cities include Johnson City, TN ($64,260) and Morristown, TN.
How does the Kingsport-Bristol salary compare to the national average?
The average annual salary of $87,530 in Kingsport-Bristol is slightly higher than the national average of $86,770, indicating a competitive local compensation structure.
What is the concentration of Market Research Analysts and Marketing Specialists in Kingsport-Bristol?
The location quotient of 1.02 signifies that this profession is slightly more concentrated in Kingsport-Bristol than the national average, suggesting a healthy presence and demand for these roles.
Does the cost of living affect the value of the salary in Kingsport-Bristol?
No, the cost of living index is exactly 100, matching the national average. This means the $87,530 salary has purchasing power equivalent to the national average.
How many Market Research Analysts and Marketing Specialists are in the Kingsport-Bristol area?
There are approximately 670 Market Research Analysts and Marketing Specialists employed within the Kingsport-Bristol, TN-VA region.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 670 employees in the Kingsport-Bristol, TN-VA area with a job density of 5.699 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Kingsport-Bristol, TN-VA