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Average Market Research Analysts and Marketing Specialists Salary in Knoxville, TN

In Knoxville, TN, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,840. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within the Knoxville job market. Localized compensation often adjusts to the cost of doing business and the availability of specialized talent within a given metropolitan area.

Executive Summary

  • Average Salary: $66,840 per year.
  • Growth Trend: Salaries have shifted 17.1% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $100,200.
  • Outlook: Knoxville's market for Market Research Analysts and Marketing Specialists shows a moderate presence, with a total local workforce of 1,530 individuals in this field. The Location Quotient of 0.65 indicates that this profession is less concentrated in Knoxville compared to the national average, suggesting a potentially less saturated but also less robust job market for these roles. With 3.652 jobs per 1,000 workers, the demand is present but not overwhelmingly high.
2024 Market Data

Salary Overview

$66,840

The average Market Research Analysts and Marketing Specialists in Knoxville, TN earns-23.0%below the national average.

BreakdownBased on 40h/week
Hourly

$32.1

Weekly

$1,285

Monthly

$5,570

Market Research Analysts and Marketing Specialists Salary Distribution in Knoxville, TN

Salary progression for Market Research Analysts and Marketing Specialists in Knoxville, TN, typically correlates with experience. Entry-level positions will naturally command lower salaries, while seasoned professionals with extensive experience and a proven track record can expect significantly higher compensation. The percentile gaps between junior and senior roles highlight the career advancement opportunities and the increasing value placed on expertise and strategic insight within the field.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$38,770$18.6
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$50,130$24.1
ManagerOversees team, compliance, and project delivery.50% (Median)$61,830$29.7
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$83,550$40.2
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$100,200$48.2

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$66,840

Gross Pay

Real Wage (Purchasing Power)

$66,840

Adjusted for COL (100)

The average annual salary of $66,840 in Knoxville, TN, aligns precisely with the national average cost of living, which is indexed at 100. This means that the purchasing power of a Knoxville-based Market Research Analyst or Marketing Specialist is comparable to that of their national counterparts, assuming the salary reflects the local economic conditions accurately. While the nominal salary is lower than the national average, the equivalent cost of living suggests that the take-home pay may offer similar lifestyle stability.

Job Market Context

1,530

Total Jobs

3.652

Per 1K Jobs

0.65

Location Quotient

Below Average

Knoxville, TN has 0.65x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

With a Location Quotient of 0.65, the market for Market Research Analysts and Marketing Specialists in Knoxville is less concentrated than the national average. This suggests that while there are opportunities, the field is not as densely populated with professionals as in other major metropolitan areas. This could translate to a more competitive environment for job seekers if demand is low, or potentially better opportunities for skilled individuals if employers are actively seeking specialized talent not readily available locally.

Nearby Job Markets

Nearby Cities for Market Research Analysts and Marketing Specialists

CitySalaryDist.
Morristown, TN Market Research Analysts and Marketing Specialists Salary$58,930↓ 12%40 mi
Cleveland, TN Market Research Analysts and Marketing Specialists Salary$62,040↓ 7%75 mi
Asheville, NC Market Research Analysts and Marketing Specialists Salary$71,270↑ 7%83 mi
Kingsport-Bristol, TN-VA Market Research Analysts and Marketing Specialists Salary$87,530↑ 31%87 mi
Johnson City, TN Market Research Analysts and Marketing Specialists Salary$64,260↓ 4%91 mi

Comparing salaries near Knoxville, TN

Hiring Market Research Analysts and Marketing Specialistss?

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Knoxville, TN?

The median annual salary for a Market Research Analysts and Marketing Specialists in Knoxville, TN is $66,840. This typically ranges from $38,770 for entry-level positions to $100,200 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Knoxville, TN is 23.0% lower than the national median of $86,770.

Is Knoxville, TN a lucrative place for Market Research Analysts and Marketing Specialists?

No, not as lucrative as the national average.The average salary of $66,840 is significantly lower than the national average of $86,770. However, the cost of living being at the national average means the lower salary may offer comparable purchasing power locally.

Is Knoxville, TN a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Knoxville, TN is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Knoxville, TN?

Some top paying nearby cities include Morristown, TN ($58,930) and Cleveland, TN.

How does Knoxville's salary compare to the national average for this role?

Market Research Analysts and Marketing Specialists in Knoxville earn an average of $66,840 annually, which is approximately $19,930 less than the national average of $86,770.

What is the significance of the Location Quotient (LQ) for this role in Knoxville?

An LQ of 0.65 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Knoxville compared to the national average. This suggests a smaller, potentially less competitive, but also less robust job market for these professionals in the city.

Does the cost of living in Knoxville affect the perceived value of the salary?

No, the cost of living in Knoxville is exactly at the national average (100). This means the $66,840 salary has a purchasing power equivalent to the national average, despite being lower than the national salary figure.

How many Market Research Analysts and Marketing Specialists are there in Knoxville?

There are approximately 1,530 Market Research Analysts and Marketing Specialists employed in the Knoxville, TN area.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,530 employees in the Knoxville, TN area with a job density of 3.652 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Knoxville, TN