Average Market Research Analysts and Marketing Specialists Salary in Barnstable Town, MA
Market Research Analysts and Marketing Specialists in Barnstable Town, MA, earn an average annual salary of $82,680. This figure is slightly below the national average of $86,770, a common occurrence in areas with unique economic drivers and a more localized job market. The specific economic landscape and demand within Barnstable Town directly influence compensation for these specialized roles.
Executive Summary
- Average Salary: $82,680 per year.
- Growth Trend: Salaries have shifted 32.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $132,310.
- Outlook: With a local workforce of approximately 500 professionals in this field, Barnstable Town presents a moderately sized employment base for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.96 indicates a concentration of these roles that is very close to the national average, suggesting a stable and established demand for these skills within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Barnstable Town, MA earns-4.7%below the national average.
$39.8
$1,590
$6,890
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Barnstable Town is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the need for sophisticated market insights, and inflation.
Market Research Analysts and Marketing Specialists Salary Distribution in Barnstable Town, MA
Salary progression for Market Research Analysts and Marketing Specialists in Barnstable Town, as elsewhere, is strongly tied to experience. Entry-level positions typically command lower salaries, while seasoned professionals with a proven track record and advanced analytical skills can expect significantly higher compensation. The widening salary gap between junior and senior roles reflects the increasing value placed on expertise and strategic contribution.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $44,340 | $21.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $62,010 | $29.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $72,630 | $34.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $103,350 | $49.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $132,310 | $63.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$82,680
Gross Pay
Real Wage (Purchasing Power)
$82,680
Adjusted for COL (100)
The average annual salary of $82,680 in Barnstable Town, MA, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of a Market Research Analyst's salary in Barnstable Town is equivalent to the national average, offering a stable financial standing relative to the cost of goods and services.
Job Market Context
500
Total Jobs
5.341
Per 1K Jobs
0.96
Location Quotient
Barnstable Town, MA has 0.96x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.96 signifies that the concentration of Market Research Analysts and Marketing Specialists in Barnstable Town is nearly on par with the national average. This suggests a competitive yet accessible job market, where opportunities exist without being overwhelmingly saturated or scarce, providing a balanced environment for both job seekers and employers.
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Barnstable Town, MA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Barnstable Town, MA is $82,680. This typically ranges from $44,340 for entry-level positions to $132,310 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Barnstable Town, MA is 4.7% lower than the national median of $86,770.
Is Barnstable Town, MA a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it offers a stable financial standing.While the average salary is slightly below the national average, it is balanced by a cost of living that is also at the national average. This equilibrium ensures that the purchasing power of the salary is comparable to the national standard.
Is Barnstable Town, MA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Barnstable Town, MA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Barnstable Town, MA?
Some top paying nearby cities include Providence-Warwick, RI-MA ($81,300) and Boston-Cambridge-Newton, MA-NH.
What is the average salary for a Market Research Analyst in Barnstable Town, MA?
The average annual salary for a Market Research Analyst and Marketing Specialist in Barnstable Town, MA is $82,680.
How does Barnstable Town's salary compare to the national average?
The average salary in Barnstable Town ($82,680) is slightly lower than the national average ($86,770).
What does the Location Quotient of 0.96 mean for this job market?
A Location Quotient of 0.96 indicates that the concentration of Market Research Analysts and Marketing Specialists in Barnstable Town is very close to the national average, suggesting a stable and consistent demand for these roles.
Is the cost of living high in Barnstable Town, MA?
No, the cost of living in Barnstable Town, MA, is at the national average, indicated by a Cost of Living Index of 100.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 500 employees in the Barnstable Town, MA area with a job density of 5.341 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Barnstable Town, MA