Average Market Research Analysts and Marketing Specialists Salary in Boulder, CO
Market Research Analysts and Marketing Specialists in Boulder, Colorado, command an impressive average annual salary of $103,950, significantly outpacing the national average of $86,770. This elevated compensation is largely driven by Boulder's dynamic economic landscape and the high demand for specialized marketing expertise within its thriving business community.
Executive Summary
- Average Salary: $103,950 per year.
- Growth Trend: Salaries have shifted 25.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $169,450.
- Outlook: With a local workforce of 2,840 professionals in this field and a Location Quotient of 2.6, Boulder demonstrates a robust and concentrated demand for Market Research Analysts and Marketing Specialists. This indicates a market that is not only substantial but also significantly more focused on these roles compared to the national average, suggesting strong job security and opportunities.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Boulder, CO earns+19.8%above the national average.
$50
$1,999
$8,663
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that the demand for skilled Market Research Analysts and Marketing Specialists in a growing tech and business hub like Boulder has led to consistent salary growth over the past four years. Economic expansion and the increasing importance of data-driven marketing strategies typically correlate with upward salary trends in this sector.
Market Research Analysts and Marketing Specialists Salary Distribution in Boulder, CO
Salary progression for Market Research Analysts and Marketing Specialists in Boulder typically scales with experience. Entry-level positions may start closer to the lower percentiles, while seasoned professionals with a proven track record and advanced analytical skills can command salaries in the upper percentiles. The significant gaps between salary percentiles reflect the substantial career growth and earning potential available.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $45,200 | $21.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $77,963 | $37.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $92,570 | $44.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $129,938 | $62.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $169,450 | $81.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$103,950
Gross Pay
Real Wage (Purchasing Power)
$103,950
Adjusted for COL (100)
The nominal average annual salary of $103,950 in Boulder, CO, aligns perfectly with the national average Cost of Living Index of 100. This means that the higher earnings in Boulder translate directly into equivalent purchasing power compared to the national average, making it a financially stable location for these professionals.
Job Market Context
2,840
Total Jobs
14.513
Per 1K Jobs
2.6
Location Quotient
Boulder, CO has 2.6x the national concentration of Market Research Analysts and Marketing Specialists jobs — a major employment hub for this role. Job seekers will find significantly more opportunities here than in most other areas.
A Location Quotient of 2.6 signifies that Market Research Analysts and Marketing Specialists are more than twice as concentrated in Boulder, CO, compared to the national average. This high concentration suggests a specialized and competitive job market where employers actively seek talent in this field, potentially leading to more opportunities and higher compensation for qualified individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Boulder, CO
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Boulder, CO?
The median annual salary for a Market Research Analysts and Marketing Specialists in Boulder, CO is $103,950. This typically ranges from $45,200 for entry-level positions to $169,450 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Boulder, CO is 19.8% higher than the national median of $86,770.
Is Boulder, CO a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, Boulder, CO is a highly lucrative location for these professionals.The average salary of $103,950 significantly exceeds the national average, and the cost of living is on par with the national average, indicating strong purchasing power.
Is Boulder, CO a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Boulder, CO is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Boulder, CO?
Some top paying nearby cities include Denver-Aurora-Centennial, CO ($96,410) and Greeley, CO.
How does Boulder's salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Boulder, CO, is $103,950, which is substantially higher than the national average of $86,770.
What is the cost of living in Boulder, CO for these professionals?
Boulder, CO, has a Cost of Living Index of 100, which is exactly the national average. This means that the higher salaries offer excellent purchasing power.
How concentrated are Market Research Analyst and Marketing Specialist jobs in Boulder?
The concentration of these jobs in Boulder is very high, indicated by a Location Quotient of 2.6, meaning the field is more than twice as prevalent there compared to the national average.
What is the total workforce size for this role in Boulder?
There are approximately 2,840 Market Research Analysts and Marketing Specialists employed in Boulder, CO.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,840 employees in the Boulder, CO area with a job density of 14.513 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Boulder, CO