Market Research Analysts and Marketing Specialists in the Northwest Colorado nonmetropolitan area earn an average annual salary of $81,610. This figure is slightly below the national average of $86,770, a common occurrence in nonmetropolitan regions where localized economic factors and industry demand can influence compensation levels. The specific economic landscape and business needs within this area shape the remuneration for these crucial roles.
Executive Summary
- Average Salary: $81,610 per year.
- Growth Trend: Salaries have shifted 28.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $148,510.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Northwest Colorado appears stable, with a total local workforce of 790 individuals in this profession. The Location Quotient of 1.07 indicates a slightly higher concentration of these roles compared to the national average, suggesting a steady, if not growing, demand within the region's specific economic ecosystem.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Northwest Colorado nonmetropolitan area earns-5.9%below the national average.
$39.2
$1,569
$6,801
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Northwest Colorado have experienced gradual growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing demand for data-driven insights, evolving marketing strategies, and the general inflationary pressures affecting compensation across most industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Northwest Colorado nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists in Northwest Colorado, as elsewhere, is strongly tied to experience. Entry-level positions typically command lower salaries, while seasoned professionals with a proven track record and advanced analytical skills can expect significantly higher compensation. The percentile gaps between junior and senior roles highlight the substantial career growth and earning potential available within this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $45,030 | $21.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $61,208 | $29.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $72,740 | $35 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $102,013 | $49 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $148,510 | $71.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$81,610
Gross Pay
Real Wage (Purchasing Power)
$81,610
Adjusted for COL (100)
The average annual salary of $81,610 in Northwest Colorado aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the salary in this region is equivalent to the national average, making the nominal salary directly comparable to what one might expect in a typical U.S. metropolitan area from a cost perspective.
Job Market Context
790
Total Jobs
5.968
Per 1K Jobs
1.07
Location Quotient
With a location quotient of 1.07, Northwest Colorado nonmetropolitan area has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
With a Location Quotient of 1.07, Northwest Colorado exhibits a slightly higher concentration of Market Research Analysts and Marketing Specialists than the national average. This suggests that the job market here is neither oversaturated nor exceptionally scarce, indicating a balanced environment where professionals can find opportunities without facing extreme competition, while employers can access a relevant talent pool.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Colorado Springs, CO Market Research Analysts and Marketing Specialists Salary | $81,640↑ 0% | 32 mi |
| Denver-Aurora-Centennial, CO Market Research Analysts and Marketing Specialists Salary | $96,410↑ 18% | 54 mi |
| Pueblo, CO Market Research Analysts and Marketing Specialists Salary | $73,120↓ 10% | 66 mi |
| Boulder, CO Market Research Analysts and Marketing Specialists Salary | $103,950↑ 27% | 67 mi |
| Greeley, CO Market Research Analysts and Marketing Specialists Salary | $85,350↑ 5% | 98 mi |
Comparing salaries near Northwest Colorado nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Northwest Colorado nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Northwest Colorado nonmetropolitan area is $81,610. This typically ranges from $45,030 for entry-level positions to $148,510 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Northwest Colorado nonmetropolitan area is 5.9% lower than the national median of $86,770.
Is Northwest Colorado nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
Moderately lucrative, with comparable purchasing power.The average salary of $81,610 is slightly below the national average, but the Cost of Living Index matching the national average means your earnings have equivalent purchasing power. The slightly higher concentration of these roles suggests stable demand.
Is Northwest Colorado nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Northwest Colorado nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Northwest Colorado nonmetropolitan area?
Some top paying nearby cities include Colorado Springs, CO ($81,640) and Denver-Aurora-Centennial, CO.
How does the salary compare to the national average?
The average salary of $81,610 in Northwest Colorado is approximately 6% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the significance of the Location Quotient (LQ) of 1.07?
An LQ of 1.07 indicates that Market Research Analysts and Marketing Specialists are slightly more concentrated in Northwest Colorado than the national average, suggesting a healthy presence and demand for these roles in the region.
How does the Cost of Living affect the salary?
With a Cost of Living Index of 100, which is the national average, the $81,610 salary in Northwest Colorado offers purchasing power equivalent to the national average, making it a fair compensation relative to expenses.
What is the total number of Market Research Analysts and Marketing Specialists in the area?
There are approximately 790 Market Research Analysts and Marketing Specialists employed in the Northwest Colorado nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 790 employees in the Northwest Colorado nonmetropolitan area area with a job density of 5.968 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Northwest Colorado nonmetropolitan area