Average Market Research Analysts and Marketing Specialists Salary in Pueblo, CO
In Pueblo, CO, Market Research Analysts and Marketing Specialists earn an average annual salary of $73,120. This figure is notably below the national average of $86,770, indicating that local market dynamics and potentially a lower cost of doing business influence compensation in this region. While the nominal salary is lower, understanding the local economic landscape is crucial for a complete picture.
Executive Summary
- Average Salary: $73,120 per year.
- Growth Trend: Salaries have shifted 41.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $123,040.
- Outlook: Pueblo's market for Market Research Analysts and Marketing Specialists shows a modest presence, with a total local workforce of 210 individuals in this field. The Location Quotient of 0.6 suggests that this profession is less concentrated in Pueblo compared to the national average, implying a potentially less saturated but also possibly less robust job market. With 3.376 jobs per 1,000 workers, the demand is present but not exceptionally high, suggesting a stable rather than rapidly expanding employment landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Pueblo, CO earns-15.7%below the national average.
$35.2
$1,406
$6,093
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Pueblo is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the area have seen gradual growth over the past four years, mirroring national trends. Economic shifts, inflation, and increasing demand for data-driven insights likely contribute to upward pressure on wages, even in markets that may lag behind national averages.
Market Research Analysts and Marketing Specialists Salary Distribution in Pueblo, CO
Career progression for Market Research Analysts and Marketing Specialists in Pueblo, as elsewhere, typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts with specialized skills and a proven track record can command salaries substantially higher than the average. The percentile gaps in salary distribution signify clear opportunities for advancement and increased earning potential as professionals develop their expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,500 | $19.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,840 | $26.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,000 | $30.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $91,400 | $43.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $123,040 | $59.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$73,120
Gross Pay
Real Wage (Purchasing Power)
$73,120
Adjusted for COL (100)
The nominal average salary of $73,120 in Pueblo, CO, aligns perfectly with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in Pueblo is equivalent to that of their national counterpart. While the salary is lower than the national average, the stable cost of living suggests that the take-home pay may offer comparable lifestyle benefits to those in higher-cost national areas.
Job Market Context
210
Total Jobs
3.376
Per 1K Jobs
0.6
Location Quotient
Pueblo, CO has 0.60x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.6 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Pueblo, CO, than the national average. This suggests that the job market in this specific field may be less competitive, with fewer professionals vying for available positions. While this could mean more opportunities for skilled individuals, it also points to a smaller overall industry presence and potentially fewer specialized roles compared to larger metropolitan areas.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Pueblo, CO
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Pueblo, CO?
The median annual salary for a Market Research Analysts and Marketing Specialists in Pueblo, CO is $73,120. This typically ranges from $40,500 for entry-level positions to $123,040 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Pueblo, CO is 15.7% lower than the national median of $86,770.
Is Pueblo, CO a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $73,120 in Pueblo is below the national average of $86,770, and the job market concentration is lower than the national benchmark.
Is Pueblo, CO a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Pueblo, CO is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Pueblo, CO?
Some top paying nearby cities include Colorado Springs, CO ($81,640) and Northwest Colorado nonmetropolitan area.
How does Pueblo's cost of living compare to the national average?
Pueblo, CO, has a Cost of Living Index of 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
What is the job outlook for Market Research Analysts in Pueblo?
The job outlook appears stable but not robust, with a total local workforce of 210 and a lower-than-average concentration (LQ of 0.6).
Does experience significantly impact salary for this role in Pueblo?
Yes, as with most professions, experience is expected to increase earning potential, with senior roles commanding higher salaries than entry-level positions.
Is the market for Marketing Specialists saturated in Pueblo?
With a Location Quotient of 0.6, the market is less concentrated than the national average, suggesting it is not overly saturated and may offer opportunities for skilled professionals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Pueblo, CO area with a job density of 3.376 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Pueblo, CO