Market Research Analysts and Marketing Specialists in the Southwest Colorado nonmetropolitan area earn an average annual salary of $81,330. This figure is slightly below the national average of $86,770, reflecting the unique economic dynamics and potentially lower operational costs characteristic of nonmetropolitan regions. Local demand and industry concentration play a significant role in shaping compensation within this specific geographic area.
Executive Summary
- Average Salary: $81,330 per year.
- Growth Trend: Salaries have shifted 41.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $109,990.
- Outlook: With a local workforce of approximately 700 individuals in this role, the market for Market Research Analysts and Marketing Specialists in Southwest Colorado appears stable. The Location Quotient of 1.16 indicates a slightly higher concentration of these professionals compared to the national average, suggesting a steady, albeit not explosive, demand for their expertise within the region's economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southwest Colorado nonmetropolitan area earns-6.3%below the national average.
$39.1
$1,564
$6,778
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing data complexity, evolving marketing strategies, and the persistent need for businesses to understand consumer behavior.
Market Research Analysts and Marketing Specialists Salary Distribution in Southwest Colorado nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists is strongly tied to experience. Entry-level positions typically command salaries at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can expect significantly higher compensation. The percentile gaps between entry-level and senior roles highlight the substantial career growth and earning potential available within this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,990 | $20.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $60,998 | $29.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $78,200 | $37.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $101,663 | $48.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $109,990 | $52.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$81,330
Gross Pay
Real Wage (Purchasing Power)
$81,330
Adjusted for COL (100)
The nominal average salary of $81,330 in Southwest Colorado aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the salary in this region is equivalent to the national average, offering a balanced financial landscape for professionals considering a move to this nonmetropolitan area.
Job Market Context
700
Total Jobs
6.478
Per 1K Jobs
1.16
Location Quotient
With a location quotient of 1.16, Southwest Colorado nonmetropolitan area has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.16 signifies that Market Research Analysts and Marketing Specialists are slightly more concentrated in Southwest Colorado than in the nation as a whole. This suggests a healthy, established presence of these roles, indicating a competitive but accessible job market where specialized skills are valued and sought after by local businesses.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Colorado Springs, CO Market Research Analysts and Marketing Specialists Salary | $81,640↑ 0% | 32 mi |
| Denver-Aurora-Centennial, CO Market Research Analysts and Marketing Specialists Salary | $96,410↑ 19% | 54 mi |
| Pueblo, CO Market Research Analysts and Marketing Specialists Salary | $73,120↓ 10% | 66 mi |
| Boulder, CO Market Research Analysts and Marketing Specialists Salary | $103,950↑ 28% | 67 mi |
| Greeley, CO Market Research Analysts and Marketing Specialists Salary | $85,350↑ 5% | 98 mi |
Comparing salaries near Southwest Colorado nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southwest Colorado nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southwest Colorado nonmetropolitan area is $81,330. This typically ranges from $41,990 for entry-level positions to $109,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southwest Colorado nonmetropolitan area is 6.3% lower than the national median of $86,770.
Is Southwest Colorado nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a caveat.The average salary of $81,330 is competitive given the national average cost of living. However, it is slightly below the national average salary for the role, indicating a balanced but not exceptionally high-earning environment.
Is Southwest Colorado nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southwest Colorado nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southwest Colorado nonmetropolitan area?
Some top paying nearby cities include Colorado Springs, CO ($81,640) and Denver-Aurora-Centennial, CO.
How does the local workforce size impact job opportunities?
A local workforce of 700 suggests a moderate-sized market. While not as large as metropolitan areas, it indicates consistent demand and potential for specialized roles within the region.
What does a Location Quotient of 1.16 mean for job seekers?
A Location Quotient above 1.0, like 1.16, means there's a higher concentration of these jobs locally compared to the national average, suggesting a slightly stronger regional demand for these professionals.
How does the cost of living affect the $81,330 salary?
With a Cost of Living Index of 100, the $81,330 salary offers purchasing power equivalent to the national average, making it a stable financial proposition for residents.
What is the typical career path for a Market Research Analyst?
Career paths often start with data collection and analysis, progressing to strategic interpretation, project management, and potentially leadership roles overseeing research departments or marketing strategies.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 700 employees in the Southwest Colorado nonmetropolitan area area with a job density of 6.478 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southwest Colorado nonmetropolitan area