Market Research Analysts and Marketing Specialists in the Denver-Aurora-Centennial, CO area earn an impressive average annual salary of $96,410. This figure significantly surpasses the national average of $86,770, indicating a strong demand and potentially higher value placed on these roles within the local economy. The robust economic landscape and specific industry needs of the Denver metropolitan area likely contribute to this elevated compensation.
Executive Summary
- Average Salary: $96,410 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $164,120.
- Outlook: With a substantial local workforce of 18,890 individuals in this field and a Location Quotient of 2.09, the Denver-Aurora-Centennial market demonstrates a pronounced concentration of Market Research Analysts and Marketing Specialists. This high quotient suggests that the region is not only a significant employer but also a hub for this profession, implying a dynamic and potentially growing job market with ample opportunities.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Denver-Aurora-Centennial, CO earns+11.1%above the national average.
$46.4
$1,854
$8,034
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Denver-Aurora-Centennial have experienced consistent growth over the past four years, mirroring national trends. Factors such as inflation, increasing demand for data-driven insights, and the evolving marketing landscape likely contribute to upward salary adjustments in this sector.
Market Research Analysts and Marketing Specialists Salary Distribution in Denver-Aurora-Centennial, CO
Salary progression for Market Research Analysts and Marketing Specialists in Denver-Aurora-Centennial typically scales significantly with experience. Entry-level positions may start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior roles reflects the increasing value of expertise and strategic contribution in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $51,030 | $24.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $72,308 | $34.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $80,670 | $38.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $120,513 | $57.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $164,120 | $78.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$96,410
Gross Pay
Real Wage (Purchasing Power)
$96,410
Adjusted for COL (100)
The average annual salary of $96,410 in Denver-Aurora-Centennial aligns perfectly with the national average Cost of Living Index of 100. This means that the higher nominal earnings in this metropolitan area translate directly into purchasing power equivalent to the national average, offering a stable financial footing for professionals considering a move.
Job Market Context
18,890
Total Jobs
11.669
Per 1K Jobs
2.09
Location Quotient
Denver-Aurora-Centennial, CO has 2.1x the national concentration of Market Research Analysts and Marketing Specialists jobs — a major employment hub for this role. Job seekers will find significantly more opportunities here than in most other areas.
A Location Quotient of 2.09 signifies that Market Research Analysts and Marketing Specialists are more than twice as concentrated in the Denver-Aurora-Centennial area compared to the national average. This indicates a highly specialized and robust job market, suggesting that employers actively seek out talent in this region, and professionals may find a competitive yet abundant landscape for career opportunities.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Denver-Aurora-Centennial, CO
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Denver-Aurora-Centennial, CO?
The median annual salary for a Market Research Analysts and Marketing Specialists in Denver-Aurora-Centennial, CO is $96,410. This typically ranges from $51,030 for entry-level positions to $164,120 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Denver-Aurora-Centennial, CO is 11.1% higher than the national median of $86,770.
Is Denver-Aurora-Centennial, CO a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it is a lucrative location.The average salary of $96,410 is significantly higher than the national average, and the Cost of Living Index is at the national average, indicating strong purchasing power for these professionals.
Is Denver-Aurora-Centennial, CO a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Denver-Aurora-Centennial, CO is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Denver-Aurora-Centennial, CO?
Some top paying nearby cities include Boulder, CO ($103,950) and Greeley, CO.
How does the Denver-Aurora-Centennial market compare to the national average for this role?
The average salary in Denver-Aurora-Centennial is $96,410, which is notably higher than the national average of $86,770. Furthermore, the Location Quotient of 2.09 indicates a much higher concentration of these jobs locally than nationally.
What is the significance of the Location Quotient (LQ) for this role in Denver?
An LQ of 2.09 means that Market Research Analysts and Marketing Specialists are more than twice as prevalent in the Denver-Aurora-Centennial area compared to the national average. This suggests a strong industry presence and demand for these professionals.
How does the cost of living affect the salary in Denver-Aurora-Centennial?
With a Cost of Living Index of 100, the local cost of living is exactly at the national average. This means the higher average salary of $96,410 provides a purchasing power equivalent to the national average, making it a financially sound location.
What does the total local workforce size suggest about job availability?
A local workforce of 18,890 indicates a substantial pool of professionals in this field within the Denver-Aurora-Centennial area, suggesting a mature market with potentially numerous job openings and established career paths.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 18,890 employees in the Denver-Aurora-Centennial, CO area with a job density of 11.669 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Denver-Aurora-Centennial, CO