Average Market Research Analysts and Marketing Specialists Salary in Merced, CA
The average salary for Market Research Analysts and Marketing Specialistss in Merced, CA is $67,980. While this is lower than the national average, the cost of living in Merced, CA may offset the difference, preserving real purchasing power.
Executive Summary
- Average Salary: $67,980 per year.
- Growth Trend: Salaries have shifted 10.6% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $104,850.
- Outlook: The current demand for Market Research Analysts and Marketing Specialistss is stable, with a local workforce of approximately 140 professionals. This role remains a specialized component of the broader Merced, CA economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Merced, CA earns-21.7%below the national average.
$32.7
$1,307
$5,665
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
Over the past 4 years, Market Research Analysts and Marketing Specialists salaries in Merced, CA have seen a slight adjustment of -10.6%. This positive trajectory often correlates with increased demand and a favorable future outlook for the profession.
Market Research Analysts and Marketing Specialists Salary Distribution in Merced, CA
The earning potential for Market Research Analysts and Marketing Specialistss in Merced, CA varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 2.6x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $40,490, while highly experienced professionals can command wages upwards of $104,850.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,490 | $19.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,985 | $24.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,160 | $28.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $84,975 | $40.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $104,850 | $50.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,980
Gross Pay
Real Wage (Purchasing Power)
$67,980
Adjusted for COL (100)
In Merced, CA, the Cost of Living Index is 100. This increases your effective purchasing power from $67,980 to $67,980.
Job Market Context
140
Total Jobs
1.768
Per 1K Jobs
0.32
Location Quotient
At 0.32x, Merced, CA has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
140 people work as Market Research Analysts and Marketing Specialists in Merced, CA.
1.768 out of every 1,000 local jobs are Market Research Analysts and Marketing Specialists positions — a typical concentration.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Modesto, CA Market Research Analysts and Marketing Specialists Salary | $78,270↑ 15% | 37 mi |
| Fresno, CA Market Research Analysts and Marketing Specialists Salary | $73,820↑ 9% | 52 mi |
| Stockton-Lodi, CA Market Research Analysts and Marketing Specialists Salary | $84,710↑ 25% | 65 mi |
| Salinas, CA Market Research Analysts and Marketing Specialists Salary | $75,910↑ 12% | 77 mi |
| San Jose-Sunnyvale-Santa Clara, CA Market Research Analysts and Marketing Specialists Salary | $146,850↑ 116% | 77 mi |
Comparing salaries near Merced, CA
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Merced, CA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Merced, CA is $67,980. This typically ranges from $40,490 for entry-level positions to $104,850 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Merced, CA is 21.7% lower than the national median of $86,770.
Is Merced, CA a good place for Market Research Analysts and Marketing Specialistss?
It depends on your priorities. While the average Market Research Analysts and Marketing Specialists salary in Merced, CA is $67,980 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Merced, CA. See distinct detailed breakdown below.
Is Merced, CA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Merced, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Merced, CA?
Some top paying nearby cities include Modesto, CA ($78,270) and Fresno, CA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 140 employees in the Merced, CA area with a job density of 1.768 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Merced, CA