Average Market Research Analysts and Marketing Specialists Salary in Modesto, CA
In Modesto, CA, Market Research Analysts and Marketing Specialists earn an average annual salary of $78,270. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand within the Modesto labor market. While the nominal salary may seem lower, understanding the local cost of living is crucial for a complete financial picture.
Executive Summary
- Average Salary: $78,270 per year.
- Growth Trend: Salaries have shifted 33.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $131,000.
- Outlook: The Modesto market for Market Research Analysts and Marketing Specialists shows a moderate presence, with a total local workforce of 480 individuals in this field. The Location Quotient of 0.44 indicates that this profession is less concentrated in Modesto compared to the national average, suggesting a potentially less saturated but also less specialized local job market. With 2.462 jobs per 1,000 workers, the demand is present but not overwhelmingly high.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Modesto, CA earns-9.8%below the national average.
$37.6
$1,505
$6,523
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Modesto is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Modesto have seen gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Modesto, CA
Salary progression for Market Research Analysts and Marketing Specialists in Modesto typically scales with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command significantly higher salaries. The percentile gaps between junior and senior roles signify clear career advancement opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $44,500 | $21.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,703 | $28.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $67,210 | $32.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $97,838 | $47 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $131,000 | $63 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$78,270
Gross Pay
Real Wage (Purchasing Power)
$78,270
Adjusted for COL (100)
The average annual salary of $78,270 in Modesto aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Modesto-based Market Research Analyst's salary is equivalent to that of a professional earning the national average salary in a location with a national average cost of living. Therefore, the nominal salary translates directly to the national average standard of living.
Job Market Context
480
Total Jobs
2.462
Per 1K Jobs
0.44
Location Quotient
At 0.44x, Modesto, CA has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.44, the market for Market Research Analysts and Marketing Specialists in Modesto is less concentrated than the national average. This suggests that while there are opportunities, the field is not a dominant industry within the local economy. Job seekers may find fewer specialized roles but potentially less competition compared to more saturated markets.
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Comparing salaries near Modesto, CA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Modesto, CA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Modesto, CA is $78,270. This typically ranges from $44,500 for entry-level positions to $131,000 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Modesto, CA is 9.8% lower than the national median of $86,770.
Is Modesto, CA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not significantly more lucrative than the national average.While the average salary of $78,270 is stable relative to the cost of living, it falls below the national average salary of $86,770, indicating less financial advantage compared to national benchmarks.
Is Modesto, CA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Modesto, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Modesto, CA?
Some top paying nearby cities include Stockton-Lodi, CA ($84,710) and Merced, CA.
How does Modesto's cost of living compare to the national average?
Modesto's cost of living index is exactly 100, which is the national average. This means that the general expenses for goods and services in Modesto are comparable to the national average.
What is the concentration of Market Research Analysts and Marketing Specialists in Modesto?
The concentration, measured by the Location Quotient, is 0.44. This indicates that this profession is less common in Modesto than the national average, suggesting a smaller specialized workforce.
How many Market Research Analysts and Marketing Specialists are there in Modesto?
There are approximately 480 individuals employed as Market Research Analysts and Marketing Specialists in Modesto, CA.
Are there many job openings for Market Research Analysts and Marketing Specialists in Modesto?
With 2.462 jobs per 1,000 workers, the presence of these roles is moderate. While opportunities exist, the lower Location Quotient suggests the market is not as robust as in areas with higher concentrations.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 480 employees in the Modesto, CA area with a job density of 2.462 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Modesto, CA