Average Market Research Analysts and Marketing Specialists Salary in Roanoke, VA
In Roanoke, VA, Market Research Analysts and Marketing Specialists earn an average annual salary of $70,130. This figure is notably below the national average of $86,770, reflecting regional economic factors and local demand dynamics. While the nominal salary is lower, understanding the local market context is crucial for evaluating career opportunities.
Executive Summary
- Average Salary: $70,130 per year.
- Growth Trend: Salaries have shifted 9.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $108,640.
- Outlook: Roanoke hosts a local workforce of approximately 600 individuals in this field, with a Location Quotient of 0.71, indicating a slightly lower concentration compared to the national average. The presence of nearly 4 jobs per 1,000 workers suggests a steady, albeit not exceptionally high, demand for these professionals within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Roanoke, VA earns-19.2%below the national average.
$33.7
$1,349
$5,844
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Roanoke have seen incremental growth over the past four years, mirroring broader economic trends and inflation. This suggests a generally positive, albeit moderate, trajectory for compensation in this sector.
Market Research Analysts and Marketing Specialists Salary Distribution in Roanoke, VA
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts with specialized skills and a proven track record can command salaries well above the average, reflecting the value of expertise and leadership.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,020 | $18.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,598 | $25.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,600 | $30.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $87,663 | $42.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $108,640 | $52.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$70,130
Gross Pay
Real Wage (Purchasing Power)
$70,130
Adjusted for COL (100)
The average annual salary of $70,130 in Roanoke aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a balanced financial landscape for professionals considering a move to or within Roanoke.
Job Market Context
600
Total Jobs
3.97
Per 1K Jobs
0.71
Location Quotient
Roanoke, VA has 0.71x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.71 suggests that Market Research Analysts and Marketing Specialists are somewhat less concentrated in Roanoke compared to the national average. This could imply a less saturated job market, potentially offering more opportunities for skilled professionals, or it might indicate a lower overall demand relative to other regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Roanoke, VA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Roanoke, VA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Roanoke, VA is $70,130. This typically ranges from $38,020 for entry-level positions to $108,640 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Roanoke, VA is 19.2% lower than the national median of $86,770.
Is Roanoke, VA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $70,130 is competitive within Roanoke, it falls significantly below the national average of $86,770. However, the cost of living being at the national average mitigates this difference somewhat.
Is Roanoke, VA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Roanoke, VA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Roanoke, VA?
Some top paying nearby cities include Blacksburg-Christiansburg-Radford, VA ($71,360) and Lynchburg, VA.
How does Roanoke's salary for this role compare to the national average?
The average salary in Roanoke ($70,130) is approximately 19% lower than the national average ($86,770).
What is the significance of the Location Quotient (LQ) in Roanoke?
An LQ of 0.71 means that Market Research Analysts and Marketing Specialists are less concentrated in Roanoke than the national average. This could indicate a less competitive job market or lower overall industry presence.
How does the Cost of Living in Roanoke affect the salary?
With a Cost of Living Index of 100, Roanoke's expenses are on par with the national average. Therefore, the $70,130 salary offers purchasing power equivalent to the national average salary.
What is the total workforce size for this role in Roanoke?
There are approximately 600 Market Research Analysts and Marketing Specialists employed in the Roanoke area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 600 employees in the Roanoke, VA area with a job density of 3.97 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Roanoke, VA