In Blacksburg-Christiansburg-Radford, VA, Market Research Analysts and Marketing Specialists earn an average annual salary of $71,360. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and regional economic factors likely influence compensation levels in this Virginia area.
Executive Summary
- Average Salary: $71,360 per year.
- Growth Trend: Salaries have shifted 17.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $113,690.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Blacksburg-Christiansburg-Radford, VA, comprises a workforce of 210 professionals. With a Location Quotient of 0.52, the concentration of these roles is below the national average, indicating a less specialized local demand compared to the rest of the country.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Blacksburg-Christiansburg-Radford, VA earns-17.8%below the national average.
$34.3
$1,372
$5,947
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Blacksburg-Christiansburg-Radford is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends of increasing demand for data-driven marketing insights and analytical expertise.
Market Research Analysts and Marketing Specialists Salary Distribution in Blacksburg-Christiansburg-Radford, VA
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions often start at the lower end of the pay scale, while senior analysts with extensive experience and specialized skills can command salaries well above the average, with percentile gaps clearly signifying this upward trajectory.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $39,520 | $19 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,520 | $25.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,800 | $30.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $89,200 | $42.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $113,690 | $54.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$71,360
Gross Pay
Real Wage (Purchasing Power)
$71,360
Adjusted for COL (100)
The nominal average salary of $71,360 in Blacksburg-Christiansburg-Radford, VA, aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power for residents in this area is comparable to the national standard, offering a balanced financial environment.
Job Market Context
210
Total Jobs
2.889
Per 1K Jobs
0.52
Location Quotient
Blacksburg-Christiansburg-Radford, VA has 0.52x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.52 for Market Research Analysts and Marketing Specialists in Blacksburg-Christiansburg-Radford, VA, indicates that this profession is less concentrated locally than the national average. This suggests that while opportunities exist, the market may be less saturated, potentially offering a competitive edge for skilled professionals entering the area.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Roanoke, VA Market Research Analysts and Marketing Specialists Salary | $70,130↓ 2% | 26 mi |
| Beckley, WV Market Research Analysts and Marketing Specialists Salary | $52,160↓ 27% | 57 mi |
| Lynchburg, VA Market Research Analysts and Marketing Specialists Salary | $69,010↓ 3% | 69 mi |
| Winston-Salem, NC Market Research Analysts and Marketing Specialists Salary | $81,420↑ 14% | 79 mi |
| Greensboro-High Point, NC Market Research Analysts and Marketing Specialists Salary | $75,730↑ 6% | 85 mi |
Comparing salaries near Blacksburg-Christiansburg-Radford, VA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Blacksburg-Christiansburg-Radford, VA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Blacksburg-Christiansburg-Radford, VA is $71,360. This typically ranges from $39,520 for entry-level positions to $113,690 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Blacksburg-Christiansburg-Radford, VA is 17.8% lower than the national median of $86,770.
Is Blacksburg-Christiansburg-Radford, VA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $71,360 is significantly lower than the national average of $86,770. However, the cost of living is at the national average, making the real wages comparable.
Is Blacksburg-Christiansburg-Radford, VA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Blacksburg-Christiansburg-Radford, VA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Blacksburg-Christiansburg-Radford, VA?
Some top paying nearby cities include Roanoke, VA ($70,130) and Beckley, WV.
How does the Blacksburg-Christiansburg-Radford salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Blacksburg-Christiansburg-Radford, VA is $71,360, which is below the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in this area?
The concentration, measured by the Location Quotient, is 0.52, indicating that these roles are less common in Blacksburg-Christiansburg-Radford, VA, compared to the national average.
How does the cost of living affect the salary in Blacksburg-Christiansburg-Radford, VA?
With a Cost of Living Index of 100, the local cost of living is at the national average. This means the $71,360 salary offers purchasing power equivalent to the national average.
What is the total number of Market Research Analysts and Marketing Specialists in Blacksburg-Christiansburg-Radford, VA?
There are approximately 210 Market Research Analysts and Marketing Specialists employed in the Blacksburg-Christiansburg-Radford, VA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Blacksburg-Christiansburg-Radford, VA area with a job density of 2.889 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Blacksburg-Christiansburg-Radford, VA