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Average Marketing Managers Salary in Iowa

Marketing Managers in Iowa can expect an average annual salary of $137,990. This figure is notably lower than the national average of $172,340, reflecting regional economic factors and the specific demand within the state's job market. The concentration of marketing roles and the overall economic landscape in Iowa contribute to this localized compensation structure.

Executive Summary

  • Average Salary: $137,990 per year.
  • Growth Trend: Salaries have shifted 13.4% ↗ over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $203,520.
  • Outlook: With a total local workforce of 2,210 Marketing Managers, Iowa presents a moderate job market. The Location Quotient of 0.57 indicates that this role is less concentrated in Iowa compared to the national average, suggesting a potentially less saturated but also less robust demand for these professionals within the state. The presence of 1.412 jobs per 1,000 workers further contextualizes the employment opportunities available.
2024 Market Data

Salary Overview

$137,990

The average Marketing Managers in Iowa earns-19.9%below the national average.

BreakdownBased on 40h/week
Hourly

$66.3

Weekly

$2,654

Monthly

$11,499

Marketing Managers Salary Distribution in Iowa

Salary progression for Marketing Managers in Iowa, as elsewhere, is significantly influenced by experience. Entry-level positions typically command lower salaries, while senior roles with extensive experience and proven track records can earn substantially more. The widening salary gap between junior and senior positions serves as a clear indicator of career advancement and the increasing value placed on seasoned marketing leadership.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$79,060$38
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$103,493$49.8
ManagerOversees team, compliance, and project delivery.50% (Median)$128,150$61.6
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$172,488$82.9
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$203,520$97.8

Detailed Marketing Managers Market Analysis

Relocation Context

Nominal Salary

$137,990

Gross Pay

Real Wage (Purchasing Power)

$153,835

Adjusted for COL (89.7)

The average annual salary of $137,990 in Iowa offers a strong purchasing power when considered against the state's Cost of Living Index of 89.7. This index, being below the national average of 100, means that everyday expenses such as housing, utilities, and transportation are generally more affordable. Consequently, the nominal salary translates to a higher real income and improved quality of life for Marketing Managers residing in Iowa.

Job Market Context

2,210

Total Jobs

1.412

Per 1K Jobs

0.57

Location Quotient

Below Average

Iowa has 0.57x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A Location Quotient of 0.57 for Marketing Managers in Iowa signifies that the state has approximately half the concentration of these professionals compared to the national average. This suggests that the job market for Marketing Managers in Iowa is less competitive than in many other regions, potentially offering more opportunities for those seeking employment or career advancement without facing intense competition.

Nearby Job Markets

Nearby Cities for Marketing Managers

CitySalaryDist.
Ames, IA Marketing Managers Salary$142,340↑ 3%21 mi
Des Moines-West Des Moines, IA Marketing Managers Salary$146,690↑ 6%37 mi
Waterloo-Cedar Falls, IA Marketing Managers Salary$125,820↓ 9%55 mi
Cedar Rapids, IA Marketing Managers Salary$139,320↑ 1%79 mi
Iowa City, IA Marketing Managers Salary$135,010↓ 2%90 mi

Comparing salaries near Iowa

Hiring Marketing Managerss?

Frequently Asked Questions

How much does a Marketing Managers make in Iowa?

The median annual salary for a Marketing Managers in Iowa is $137,990. This typically ranges from $79,060 for entry-level positions to $203,520 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Iowa is 19.9% lower than the national median of $172,340.

Is Iowa a lucrative place for Marketing Managers?

Yes, considering the cost of living.While the average salary is below the national average, Iowa's lower cost of living index means your earnings can go further. This makes it a financially advantageous location for Marketing Managers.

Is Iowa a good place to live for Marketing Managers?

With a Cost of Living Index of 89.7 (lower than the national average of 100), your salary goes further here.

Where are the highest paying cities near Iowa?

Some top paying nearby cities include Ames, IA ($142,340) and Des Moines-West Des Moines, IA.

What is the average salary for a Marketing Manager in Iowa?

The average annual salary for a Marketing Manager in Iowa is $137,990.

How does Iowa's Marketing Manager salary compare to the national average?

The average salary in Iowa ($137,990) is lower than the national average ($172,340).

Is the job market for Marketing Managers strong in Iowa?

The job market is moderately sized with a total workforce of 2,210, and a lower concentration (LQ of 0.57) compared to the national average.

How does the cost of living in Iowa affect the Marketing Manager salary?

Iowa's cost of living index is 89.7, which is below the national average. This means the $137,990 salary provides a relatively good purchasing power.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,210 employees in the Iowa area with a job density of 1.412 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.

Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in Iowa