Market Research Analysts and Marketing Specialists in Augusta-Richmond County, GA-SC earn an average annual salary of $66,710. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a lower demand for these specialized roles contribute to this compensation difference. The specific economic landscape of Augusta-Richmond County shapes the earning potential for these professionals.
Executive Summary
- Average Salary: $66,710 per year.
- Growth Trend: Salaries have shifted 15.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $113,270.
- Outlook: The Augusta-Richmond County area supports a local workforce of 650 Market Research Analysts and Marketing Specialists. With a jobs-per-1,000-workers ratio of 2.818, the presence of these roles is somewhat below the national average, indicating a moderate but not exceptionally high demand within the region's overall employment structure.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Augusta-Richmond County, GA-SC earns-23.1%below the national average.
$32.1
$1,283
$5,559
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Augusta-Richmond County is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen gradual growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a steady, albeit potentially modest, increase in compensation for these professionals in the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Augusta-Richmond County, GA-SC
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start considerably lower than the $66,710 average, while seasoned professionals with extensive experience and specialized skills can command salaries well above this benchmark. The percentile gaps in salary data would clearly illustrate this upward trajectory from junior to senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,400 | $15.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,033 | $24.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $58,810 | $28.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,388 | $40.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $113,270 | $54.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,710
Gross Pay
Real Wage (Purchasing Power)
$66,710
Adjusted for COL (100)
The average annual salary of $66,710 in Augusta-Richmond County, GA-SC aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, making the nominal salary's value stable in terms of real economic impact within the region.
Job Market Context
650
Total Jobs
2.818
Per 1K Jobs
0.5
Location Quotient
Augusta-Richmond County, GA-SC has 0.50x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.5, Market Research Analysts and Marketing Specialists are less concentrated in Augusta-Richmond County compared to the national average. This suggests that the job market for these roles is not as saturated as in other parts of the country, potentially offering a less competitive environment for job seekers but also indicating a lower overall demand from employers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Augusta-Richmond County, GA-SC
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Augusta-Richmond County, GA-SC?
The median annual salary for a Market Research Analysts and Marketing Specialists in Augusta-Richmond County, GA-SC is $66,710. This typically ranges from $32,400 for entry-level positions to $113,270 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Augusta-Richmond County, GA-SC is 23.1% lower than the national median of $86,770.
Is Augusta-Richmond County, GA-SC a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to the national average.The average salary of $66,710 is significantly lower than the national average of $86,770, although the cost of living is on par with the national average.
Is Augusta-Richmond County, GA-SC a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Augusta-Richmond County, GA-SC is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Augusta-Richmond County, GA-SC?
Some top paying nearby cities include Northwestern South Carolina nonmetropolitan area ($75,860) and Northeastern South Carolina nonmetropolitan area.
How does the Augusta-Richmond County salary compare to the national average?
The average salary of $66,710 in Augusta-Richmond County is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Augusta-Richmond County, GA-SC?
The Cost of Living Index in Augusta-Richmond County, GA-SC is 100, which is exactly the national average.
How concentrated are Market Research Analyst jobs in Augusta-Richmond County?
Market Research Analyst jobs are less concentrated in Augusta-Richmond County, with a Location Quotient of 0.5, indicating a lower presence relative to the national average.
What is the total workforce for Market Research Analysts and Marketing Specialists in Augusta-Richmond County?
There are approximately 650 Market Research Analysts and Marketing Specialists employed in Augusta-Richmond County, GA-SC.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 650 employees in the Augusta-Richmond County, GA-SC area with a job density of 2.818 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Augusta-Richmond County, GA-SC