Average Market Research Analysts and Marketing Specialists Salary in Kenosha, WI
Market Research Analysts and Marketing Specialists in Kenosha, WI, earn an average annual salary of $69,860. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the Kenosha metropolitan area. While the nominal salary may seem lower, it's crucial to consider the context of the local cost of living and job market dynamics.
Executive Summary
- Average Salary: $69,860 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $113,290.
- Outlook: With a total local workforce of 340 individuals in this field, Kenosha presents a moderately sized labor pool for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.83 suggests a slightly lower concentration of these roles compared to the national average, indicating a stable but not exceptionally robust demand. The presence of 4.628 jobs per 1,000 workers signifies a consistent, albeit not overwhelming, need for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Kenosha, WI earns-19.5%below the national average.
$33.6
$1,343
$5,822
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Kenosha is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced growth over the past four years, mirroring national trends. Economic shifts, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Kenosha, WI
Salary progression for Market Research Analysts and Marketing Specialists in Kenosha, as elsewhere, is typically tied to experience and skill specialization. Entry-level positions will likely command salaries at the lower end of the spectrum, while senior analysts with extensive experience and proven track records can expect to earn significantly more. The percentile distribution of salaries, though not detailed here, would illustrate these gaps, signifying clear career advancement opportunities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,250 | $17.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,395 | $25.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,400 | $30.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $87,325 | $42 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $113,290 | $54.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$69,860
Gross Pay
Real Wage (Purchasing Power)
$69,860
Adjusted for COL (100)
The average annual salary of $69,860 in Kenosha, WI, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary in Kenosha is equivalent to the national average, making the nominal salary figure a fair representation of living expenses within the area.
Job Market Context
340
Total Jobs
4.628
Per 1K Jobs
0.83
Location Quotient
Kenosha, WI has 0.83x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.83 indicates that Market Research Analysts and Marketing Specialists are slightly less concentrated in Kenosha, WI, than the national average. This suggests that while the profession is present and necessary, the market may not be saturated, potentially offering a balanced environment for job seekers and employers alike. Competition might be less intense than in highly concentrated national hubs.
Nearby Job Markets
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Comparing salaries near Kenosha, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Kenosha, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Kenosha, WI is $69,860. This typically ranges from $37,250 for entry-level positions to $113,290 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Kenosha, WI is 19.5% lower than the national median of $86,770.
Is Kenosha, WI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the average salary of $69,860 is reasonable given the national average cost of living, it falls below the national average salary for this profession. The slightly lower concentration (LQ of 0.83) also suggests a less robust market than in some other areas.
Is Kenosha, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Kenosha, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Kenosha, WI?
Some top paying nearby cities include Racine-Mount Pleasant, WI ($74,140) and Milwaukee-Waukesha, WI.
How does the Kenosha salary compare to the national average?
The average salary of $69,860 in Kenosha is approximately 19.5% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Kenosha, WI?
Kenosha, WI has a Cost of Living Index of 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
Is there high demand for Market Research Analysts in Kenosha?
The demand is moderate, with 4.628 jobs per 1,000 workers and a Location Quotient of 0.83, indicating a slightly lower concentration of these roles compared to the national average.
How does experience affect salary for this role in Kenosha?
Experience is a key driver of salary. Entry-level positions will offer lower compensation, while senior roles with specialized skills and a proven track record will command higher salaries, reflecting career progression.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 340 employees in the Kenosha, WI area with a job density of 4.628 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Kenosha, WI