Average Market Research Analysts and Marketing Specialists Salary in Janesville-Beloit, WI
In Janesville-Beloit, WI, Market Research Analysts and Marketing Specialists earn an average annual salary of $68,720. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within this Midwestern metropolitan area. Localized market conditions and the overall economic landscape of Wisconsin play a significant role in shaping compensation for these specialized roles.
Executive Summary
- Average Salary: $68,720 per year.
- Growth Trend: Salaries have shifted 34.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,900.
- Outlook: The Janesville-Beloit job market for Market Research Analysts and Marketing Specialists shows a moderate level of concentration, with a Location Quotient of 0.78, indicating a slightly lower presence compared to the national average. The total local workforce of 300 in this field, coupled with 4.339 jobs per 1,000 workers, suggests a stable but not rapidly expanding demand. This indicates a consistent need for these professionals, but perhaps fewer new opportunities arising compared to more concentrated national hubs.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Janesville-Beloit, WI earns-20.8%below the national average.
$33
$1,322
$5,727
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists in Janesville-Beloit have experienced steady growth over the past four years, mirroring national trends of increasing compensation for skilled professionals. This upward trajectory is typically driven by inflation, evolving market demands, and the increasing complexity of data analysis and marketing strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Janesville-Beloit, WI
Career progression for Market Research Analysts and Marketing Specialists in Janesville-Beloit typically involves a significant salary increase from entry-level to senior positions. While specific percentile data is unavailable, the typical salary range can see entry-level roles starting around $50,000 and experienced professionals potentially earning upwards of $80,000 or more. These gaps in earnings signify the value placed on accumulated experience, specialized skills, and demonstrated success in driving marketing initiatives.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,700 | $20 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,540 | $24.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,770 | $29.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,900 | $41.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,900 | $49 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,720
Gross Pay
Real Wage (Purchasing Power)
$68,720
Adjusted for COL (100)
The nominal average salary of $68,720 in Janesville-Beloit, WI, aligns perfectly with the national average cost of living, which is indexed at 100. This means that the purchasing power of the salary is equivalent to the national average, suggesting that the cost of goods and services, housing, and everyday expenses are neither significantly higher nor lower than the typical American city. Therefore, the salary offers a standard quality of life relative to national benchmarks.
Job Market Context
300
Total Jobs
4.339
Per 1K Jobs
0.78
Location Quotient
Janesville-Beloit, WI has 0.78x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.78, the Janesville-Beloit market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while the profession is present and valued, it is not a dominant industry sector within the region. The job market is likely competitive, with professionals potentially having fewer employers to choose from compared to larger metropolitan areas, but also facing less intense competition for roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Rockford, IL Market Research Analysts and Marketing Specialists Salary | $65,350↓ 5% | 30 mi |
| Madison, WI Market Research Analysts and Marketing Specialists Salary | $75,410↑ 10% | 33 mi |
| Kenosha, WI Market Research Analysts and Marketing Specialists Salary | $69,860↑ 2% | 58 mi |
| Milwaukee-Waukesha, WI Market Research Analysts and Marketing Specialists Salary | $76,870↑ 12% | 59 mi |
| Racine-Mount Pleasant, WI Market Research Analysts and Marketing Specialists Salary | $74,140↑ 8% | 61 mi |
Comparing salaries near Janesville-Beloit, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Janesville-Beloit, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Janesville-Beloit, WI is $68,720. This typically ranges from $41,700 for entry-level positions to $101,900 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Janesville-Beloit, WI is 20.8% lower than the national median of $86,770.
Is Janesville-Beloit, WI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.The average salary of $68,720 is below the national average of $86,770, although the cost of living is at the national average. This indicates that while your money may go as far as elsewhere, the overall earning potential is lower.
Is Janesville-Beloit, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Janesville-Beloit, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Janesville-Beloit, WI?
Some top paying nearby cities include Rockford, IL ($65,350) and Madison, WI.
How does the Janesville-Beloit salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Janesville-Beloit, WI is $68,720, which is significantly lower than the national average of $86,770.
What is the cost of living in Janesville-Beloit, WI?
The cost of living in Janesville-Beloit, WI is at the national average, with an index of 100. This means that expenses for goods, services, and housing are comparable to the typical U.S. city.
How concentrated is the market research job market in Janesville-Beloit?
The market research job market in Janesville-Beloit has a Location Quotient of 0.78, indicating it is less concentrated than the national average. This suggests a moderate presence of these roles within the local economy.
What is the total workforce for Market Research Analysts and Marketing Specialists in Janesville-Beloit?
There are approximately 300 Market Research Analysts and Marketing Specialists employed in the Janesville-Beloit area, representing 4.339 jobs per 1,000 workers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 300 employees in the Janesville-Beloit, WI area with a job density of 4.339 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Janesville-Beloit, WI