Average Market Research Analysts and Marketing Specialists Salary in Madison, WI
Market Research Analysts and Marketing Specialists in Madison, WI, earn an average annual salary of $75,410. This figure is notably below the national average of $86,770, suggesting localized economic factors or a different market dynamic at play within Wisconsin's capital. The specific demand and supply within the Madison area significantly influence this compensation.
Executive Summary
- Average Salary: $75,410 per year.
- Growth Trend: Salaries have shifted 17.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $123,900.
- Outlook: With a local workforce of 2,520 Market Research Analysts and Marketing Specialists, Madison, WI, exhibits a healthy presence in this sector. The Location Quotient of 1.11 indicates a slightly higher concentration of these professionals compared to the national average, suggesting a stable and potentially growing demand for their expertise within the region's economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Madison, WI earns-13.1%below the national average.
$36.3
$1,450
$6,284
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data isn't provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Madison, WI, have experienced growth over the past four years, mirroring national trends. Factors such as inflation, increased demand for data-driven insights, and evolving marketing strategies likely contribute to upward salary adjustments.
Market Research Analysts and Marketing Specialists Salary Distribution in Madison, WI
Career progression for Market Research Analysts and Marketing Specialists in Madison, WI, typically correlates with experience. Entry-level positions may start closer to the lower end of the salary spectrum, while senior roles, with their increased responsibilities and specialized skills, command higher compensation. The percentile gaps in salary distribution signify clear opportunities for career advancement and earning potential growth.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $43,350 | $20.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,558 | $27.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $69,340 | $33.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $94,263 | $45.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $123,900 | $59.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,410
Gross Pay
Real Wage (Purchasing Power)
$75,410
Adjusted for COL (100)
The nominal average salary of $75,410 in Madison, WI, is perfectly balanced by the local Cost of Living Index, which stands at 100, precisely matching the national average. This means that the purchasing power of a Market Research Analyst's salary in Madison is equivalent to that of someone earning the national average in a typical U.S. city, offering stable financial stability.
Job Market Context
2,520
Total Jobs
6.227
Per 1K Jobs
1.11
Location Quotient
With a location quotient of 1.11, Madison, WI has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.11 for Market Research Analysts and Marketing Specialists in Madison, WI, signifies a job market where these roles are slightly more prevalent than the national average. This suggests a healthy demand and a competitive environment, where employers may actively seek out talent, but also indicates a robust pool of professionals available within the area.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Janesville-Beloit, WI Market Research Analysts and Marketing Specialists Salary | $68,720↓ 9% | 33 mi |
| Rockford, IL Market Research Analysts and Marketing Specialists Salary | $65,350↓ 13% | 59 mi |
| Fond du Lac, WI Market Research Analysts and Marketing Specialists Salary | $69,940↓ 7% | 68 mi |
| Milwaukee-Waukesha, WI Market Research Analysts and Marketing Specialists Salary | $76,870↑ 2% | 72 mi |
| Oshkosh-Neenah, WI Market Research Analysts and Marketing Specialists Salary | $71,730↓ 5% | 77 mi |
Comparing salaries near Madison, WI
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Madison, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Madison, WI is $75,410. This typically ranges from $43,350 for entry-level positions to $123,900 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Madison, WI is 13.1% lower than the national median of $86,770.
Is Madison, WI a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a caveat.While the average salary of $75,410 is below the national average, the cost of living in Madison, WI, is also at the national average. This parity means your earnings hold their value, making it a financially stable location for these professionals.
Is Madison, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Madison, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Madison, WI?
Some top paying nearby cities include Janesville-Beloit, WI ($68,720) and Rockford, IL.
How does Madison's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Madison, WI, is $75,410, which is lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Madison, WI?
Madison, WI has a Location Quotient of 1.11 for this profession, indicating a slightly higher concentration of these roles compared to the national average.
How does the cost of living in Madison, WI affect salary perception?
With a Cost of Living Index of 100, Madison, WI, matches the national average. This means the $75,410 salary has the same purchasing power as the national average salary in a typical U.S. city.
What is the total workforce size for this role in Madison, WI?
There are approximately 2,520 Market Research Analysts and Marketing Specialists employed in Madison, WI.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,520 employees in the Madison, WI area with a job density of 6.227 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Madison, WI