Average Market Research Analysts and Marketing Specialists Salary in Rockford, IL
In Rockford, IL, Market Research Analysts and Marketing Specialists earn an average annual salary of $65,350. This figure falls below the national average of $86,770, a common trend in many metropolitan areas where local economic factors and industry demand can influence compensation levels. Understanding these regional differences is crucial for career planning and salary negotiation.
Executive Summary
- Average Salary: $65,350 per year.
- Growth Trend: Salaries have shifted 23.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $97,980.
- Outlook: Rockford, IL supports a local workforce of 360 Market Research Analysts and Marketing Specialists, with 2.552 jobs per 1,000 workers. The Location Quotient of 0.46 indicates that this profession is less concentrated in Rockford compared to the national average. While the absolute number of professionals is modest, the presence of this workforce suggests a consistent, albeit not dominant, demand for these skills within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Rockford, IL earns-24.7%below the national average.
$31.4
$1,257
$5,446
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Rockford's Market Research Analyst and Marketing Specialist salaries is not provided, it is generally assumed that, similar to national trends, compensation in this field has experienced steady growth over the past four years. Factors such as inflation, increasing demand for data-driven insights, and evolving marketing strategies likely contribute to upward salary adjustments across the industry.
Market Research Analysts and Marketing Specialists Salary Distribution in Rockford, IL
Salary progression for Market Research Analysts and Marketing Specialists typically correlates with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command significantly higher salaries. The percentile gaps in compensation clearly signify opportunities for career advancement and increased earning potential as one moves from junior to senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,920 | $17.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,013 | $23.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,750 | $28.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $81,688 | $39.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $97,980 | $47.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$65,350
Gross Pay
Real Wage (Purchasing Power)
$65,350
Adjusted for COL (100)
The average annual salary of $65,350 in Rockford, IL, aligns perfectly with the local Cost of Living Index of 100, which represents the national average. This means that the nominal salary offers purchasing power equivalent to the national average, suggesting that the cost of essential goods and services in Rockford is neither significantly higher nor lower than the typical American city.
Job Market Context
360
Total Jobs
2.552
Per 1K Jobs
0.46
Location Quotient
At 0.46x, Rockford, IL has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.46, the market for Market Research Analysts and Marketing Specialists in Rockford, IL, is less concentrated than the national average. This suggests that while opportunities exist, the field may not be as saturated as in larger metropolitan hubs. Professionals entering this market might find a less competitive landscape, potentially offering a more accessible entry point for new talent or those seeking to establish themselves.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Janesville-Beloit, WI Market Research Analysts and Marketing Specialists Salary | $68,720↑ 5% | 30 mi |
| Madison, WI Market Research Analysts and Marketing Specialists Salary | $75,410↑ 15% | 59 mi |
| Kenosha, WI Market Research Analysts and Marketing Specialists Salary | $69,860↑ 7% | 65 mi |
| Racine-Mount Pleasant, WI Market Research Analysts and Marketing Specialists Salary | $74,140↑ 13% | 71 mi |
| Chicago-Naperville-Elgin, IL-IN Market Research Analysts and Marketing Specialists Salary | $82,980↑ 27% | 78 mi |
Comparing salaries near Rockford, IL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Rockford, IL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Rockford, IL is $65,350. This typically ranges from $36,920 for entry-level positions to $97,980 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Rockford, IL is 24.7% lower than the national median of $86,770.
Is Rockford, IL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the cost of living is average, the nominal salary of $65,350 is notably lower than the national average of $86,770, indicating less lucrative earning potential locally.
Is Rockford, IL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Rockford, IL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Rockford, IL?
Some top paying nearby cities include Janesville-Beloit, WI ($68,720) and Madison, WI.
How does Rockford's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Rockford, IL is $65,350, which is significantly lower than the national average of $86,770.
What is the Cost of Living in Rockford, IL?
Rockford, IL has a Cost of Living Index of 100, which is exactly the national average. This means the cost of goods and services is comparable to the typical American city.
How concentrated is the job market for Market Research Analysts in Rockford?
The job market is less concentrated, with a Location Quotient of 0.46, indicating fewer professionals in this field relative to the national average.
What is the total workforce for this role in Rockford?
There are approximately 360 Market Research Analysts and Marketing Specialists employed in Rockford, IL.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 360 employees in the Rockford, IL area with a job density of 2.552 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Rockford, IL