Average Market Research Analysts and Marketing Specialists Salary in Racine-Mount Pleasant, WI
In Racine-Mount Pleasant, WI, Market Research Analysts and Marketing Specialists earn an average annual salary of $74,140. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and regional economic factors play a significant role in compensation within this specific metropolitan area.
Executive Summary
- Average Salary: $74,140 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $119,990.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Racine-Mount Pleasant, WI, comprises a workforce of 330 individuals. With a Location Quotient of 0.77, the concentration of these roles is slightly below the national average, indicating a stable but not exceptionally high demand relative to the national landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Racine-Mount Pleasant, WI earns-14.6%below the national average.
$35.7
$1,426
$6,178
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Racine-Mount Pleasant is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced a steady upward trend over the past four years, mirroring national economic growth and increasing demand for data-driven marketing insights.
Market Research Analysts and Marketing Specialists Salary Distribution in Racine-Mount Pleasant, WI
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions might start closer to the lower percentiles, while senior roles with extensive experience and proven track records can command salaries significantly higher than the average. The widening gap between lower and higher percentiles reflects the career advancement opportunities and increased earning potential available.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,050 | $19.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,605 | $26.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $66,820 | $32.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $92,675 | $44.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $119,990 | $57.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$74,140
Gross Pay
Real Wage (Purchasing Power)
$74,140
Adjusted for COL (100)
The nominal average salary of $74,140 in Racine-Mount Pleasant, WI, aligns precisely with the national average cost of living index of 100. This suggests that the purchasing power of the local salary is comparable to the national average, meaning that what you earn locally will likely cover expenses at a similar rate to the rest of the country.
Job Market Context
330
Total Jobs
4.274
Per 1K Jobs
0.77
Location Quotient
Racine-Mount Pleasant, WI has 0.77x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.77 for Market Research Analysts and Marketing Specialists in Racine-Mount Pleasant, WI, indicates that this profession is slightly less concentrated than the national average. This suggests a moderately competitive job market where opportunities exist, but the talent pool may not be as saturated as in some other regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Racine-Mount Pleasant, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Racine-Mount Pleasant, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Racine-Mount Pleasant, WI is $74,140. This typically ranges from $40,050 for entry-level positions to $119,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Racine-Mount Pleasant, WI is 14.6% lower than the national median of $86,770.
Is Racine-Mount Pleasant, WI a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not exceptionally lucrative compared to the national average.While the average salary of $74,140 is substantial, it falls below the national average of $86,770. However, the cost of living is also at the national average, making the salary's purchasing power comparable.
Is Racine-Mount Pleasant, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Racine-Mount Pleasant, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Racine-Mount Pleasant, WI?
Some top paying nearby cities include Kenosha, WI ($69,860) and Milwaukee-Waukesha, WI.
How does the Racine-Mount Pleasant salary compare to the national average?
The average salary of $74,140 in Racine-Mount Pleasant, WI, is approximately 14.5% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Racine-Mount Pleasant?
The concentration, measured by the Location Quotient, is 0.77, which is below the national average of 1.0, indicating a slightly lower presence of these professionals relative to the national workforce.
How many Market Research Analysts and Marketing Specialists are there in Racine-Mount Pleasant?
There are approximately 330 Market Research Analysts and Marketing Specialists employed in the Racine-Mount Pleasant, WI area.
Does the cost of living affect the value of the Racine-Mount Pleasant salary?
No, the cost of living in Racine-Mount Pleasant is at the national average (100), meaning the $74,140 salary has a purchasing power equivalent to the national average salary.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Racine-Mount Pleasant, WI area with a job density of 4.274 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Racine-Mount Pleasant, WI