Average Market Research Analysts and Marketing Specialists Salary in Sheboygan, WI
In Sheboygan, WI, Market Research Analysts and Marketing Specialists earn an average annual salary of $72,190. This figure is notably below the national average of $86,770, indicating a localized compensation structure influenced by regional economic factors and the specific demand within the Sheboygan labor market. The cost of living in Sheboygan aligns perfectly with the national average, suggesting that while nominal salaries are lower, purchasing power may be relatively stable.
Executive Summary
- Average Salary: $72,190 per year.
- Growth Trend: Salaries have shifted 24.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $103,640.
- Outlook: The Sheboygan market for Market Research Analysts and Marketing Specialists shows a moderate level of concentration, with a Location Quotient of 0.62, suggesting fewer professionals per capita compared to the national average. The total local workforce of 210 individuals in this field, coupled with 3.489 jobs per 1,000 workers, indicates a stable but not rapidly expanding job market. This suggests consistent demand for skilled professionals, though the overall scale of opportunity is more modest than in larger metropolitan areas.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Sheboygan, WI earns-16.8%below the national average.
$34.7
$1,388
$6,016
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Sheboygan is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to increased demand and, consequently, upward pressure on compensation, even in smaller markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Sheboygan, WI
Salary progression for Market Research Analysts and Marketing Specialists in Sheboygan, as elsewhere, is typically tied to experience. Entry-level positions will likely command salaries at the lower end of the spectrum, while seasoned professionals with a proven track record and advanced analytical skills can expect significantly higher compensation. The percentile gaps between junior and senior roles reflect the increasing value placed on expertise, strategic insight, and leadership capabilities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,870 | $20.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,143 | $26 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $67,470 | $32.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $90,238 | $43.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $103,640 | $49.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,190
Gross Pay
Real Wage (Purchasing Power)
$72,190
Adjusted for COL (100)
The nominal average salary of $72,190 in Sheboygan, WI, is directly comparable to the national average when considering the local Cost of Living Index of 100. This means that the purchasing power of the Sheboygan salary is effectively equivalent to the national average salary's purchasing power. Therefore, relocating to Sheboygan for this role does not present an immediate advantage or disadvantage in terms of real income, making the decision more about lifestyle and career growth opportunities.
Job Market Context
210
Total Jobs
3.489
Per 1K Jobs
0.62
Location Quotient
Sheboygan, WI has 0.62x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.62, Sheboygan, WI, has a lower concentration of Market Research Analysts and Marketing Specialists relative to the national average. This suggests that the job market in this specific role is less saturated locally. While this might imply fewer overall job openings compared to national hubs, it could also mean less intense competition for available positions, potentially offering a unique advantage to skilled candidates seeking opportunities in a less crowded professional landscape.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Fond du Lac, WI Market Research Analysts and Marketing Specialists Salary | $69,940↓ 3% | 35 mi |
| Oshkosh-Neenah, WI Market Research Analysts and Marketing Specialists Salary | $71,730↓ 1% | 46 mi |
| Milwaukee-Waukesha, WI Market Research Analysts and Marketing Specialists Salary | $76,870↑ 6% | 48 mi |
| Appleton, WI Market Research Analysts and Marketing Specialists Salary | $67,440↓ 7% | 49 mi |
| Green Bay, WI Market Research Analysts and Marketing Specialists Salary | $70,200↓ 3% | 55 mi |
Comparing salaries near Sheboygan, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Sheboygan, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Sheboygan, WI is $72,190. This typically ranges from $41,870 for entry-level positions to $103,640 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Sheboygan, WI is 16.8% lower than the national median of $86,770.
Is Sheboygan, WI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not in terms of nominal salary compared to the national average.While the cost of living in Sheboygan matches the national average, the average salary of $72,190 is significantly lower than the national average of $86,770. This indicates that while your money may go as far locally, the overall earning potential is less.
Is Sheboygan, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Sheboygan, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Sheboygan, WI?
Some top paying nearby cities include Fond du Lac, WI ($69,940) and Oshkosh-Neenah, WI.
How does Sheboygan's cost of living compare to the national average?
Sheboygan, WI, has a Cost of Living Index of 100, which is exactly the same as the national average. This means that, on average, goods and services cost the same in Sheboygan as they do across the United States.
What is the concentration of Market Research Analysts and Marketing Specialists in Sheboygan?
The concentration, measured by the Location Quotient, is 0.62. This indicates that the proportion of these professionals in Sheboygan is lower than the national average, suggesting a less dense but potentially less competitive local job market for these roles.
How many Market Research Analysts and Marketing Specialists are there in Sheboygan?
The total local workforce for Market Research Analysts and Marketing Specialists in Sheboygan is 210 individuals. This provides a snapshot of the size of the professional community within this specific field in the area.
Are there many job opportunities for Market Research Analysts and Marketing Specialists in Sheboygan?
There are approximately 3.489 jobs per 1,000 workers in this field in Sheboygan. While this indicates a presence, the overall number of opportunities is likely modest compared to larger metropolitan areas with higher job density.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 210 employees in the Sheboygan, WI area with a job density of 3.489 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Sheboygan, WI