Average Market Research Analysts and Marketing Specialists Salary in Milwaukee-Waukesha, WI
In Milwaukee-Waukesha, WI, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,870. This figure is notably below the national average of $86,770, suggesting that local market dynamics, such as industry concentration and demand, play a significant role in compensation levels within this metropolitan area.
Executive Summary
- Average Salary: $76,870 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $116,150.
- Outlook: The Milwaukee-Waukesha area supports a robust workforce of 5,200 Market Research Analysts and Marketing Specialists. With a Location Quotient of 1.14, this indicates a slightly higher concentration of these roles compared to the national average, suggesting a stable and potentially growing demand for professionals in this field within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Milwaukee-Waukesha, WI earns-11.4%below the national average.
$37
$1,478
$6,406
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Milwaukee-Waukesha have experienced gradual growth over the past four years, mirroring national trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving landscape of marketing strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Milwaukee-Waukesha, WI
Salary progression for Market Research Analysts and Marketing Specialists in Milwaukee-Waukesha typically scales with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the higher percentiles, reflecting increased responsibility and expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $45,490 | $21.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,653 | $27.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $72,430 | $34.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $96,088 | $46.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $116,150 | $55.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,870
Gross Pay
Real Wage (Purchasing Power)
$76,870
Adjusted for COL (100)
The average annual salary of $76,870 in Milwaukee-Waukesha aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a balanced financial environment for professionals considering a move to or within the area.
Job Market Context
5,200
Total Jobs
6.349
Per 1K Jobs
1.14
Location Quotient
With a location quotient of 1.14, Milwaukee-Waukesha, WI has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.14 signifies that Market Research Analysts and Marketing Specialists are more concentrated in Milwaukee-Waukesha than the national average. This suggests a healthy job market with a good number of opportunities, though it also implies a competitive environment as the talent pool is slightly deeper relative to the overall workforce.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Racine-Mount Pleasant, WI Market Research Analysts and Marketing Specialists Salary | $74,140↓ 4% | 25 mi |
| Kenosha, WI Market Research Analysts and Marketing Specialists Salary | $69,860↓ 9% | 33 mi |
| Sheboygan, WI Market Research Analysts and Marketing Specialists Salary | $72,190↓ 6% | 48 mi |
| Fond du Lac, WI Market Research Analysts and Marketing Specialists Salary | $69,940↓ 9% | 54 mi |
| Janesville-Beloit, WI Market Research Analysts and Marketing Specialists Salary | $68,720↓ 11% | 59 mi |
Comparing salaries near Milwaukee-Waukesha, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Milwaukee-Waukesha, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Milwaukee-Waukesha, WI is $76,870. This typically ranges from $45,490 for entry-level positions to $116,150 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Milwaukee-Waukesha, WI is 11.4% lower than the national median of $86,770.
Is Milwaukee-Waukesha, WI a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with a caveat.While the average salary is below the national average, the cost of living is also at the national average, making the nominal salary's purchasing power equivalent nationally. The slightly higher concentration of roles indicates a stable job market.
Is Milwaukee-Waukesha, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Milwaukee-Waukesha, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Milwaukee-Waukesha, WI?
Some top paying nearby cities include Racine-Mount Pleasant, WI ($74,140) and Kenosha, WI.
How does the Milwaukee-Waukesha salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Milwaukee-Waukesha is $76,870, which is lower than the national average of $86,770.
What is the Cost of Living in Milwaukee-Waukesha, WI?
The Cost of Living Index in Milwaukee-Waukesha is 100, which is exactly the national average.
How concentrated are Market Research Analyst jobs in Milwaukee-Waukesha?
The Location Quotient is 1.14, indicating a slightly higher concentration of these jobs in Milwaukee-Waukesha compared to the national average.
How many Market Research Analysts and Marketing Specialists work in Milwaukee-Waukesha?
There are approximately 5,200 Market Research Analysts and Marketing Specialists employed in the Milwaukee-Waukesha metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 5,200 employees in the Milwaukee-Waukesha, WI area with a job density of 6.349 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Milwaukee-Waukesha, WI