Average Market Research Analysts and Marketing Specialists Salary in Oshkosh-Neenah, WI
In Oshkosh-Neenah, WI, Market Research Analysts and Marketing Specialists earn an average annual salary of $71,730. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand within the local market. While the nominal salary is lower, understanding the local cost of living is crucial for a complete picture.
Executive Summary
- Average Salary: $71,730 per year.
- Growth Trend: Salaries have shifted 12.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $105,290.
- Outlook: The Oshkosh-Neenah area supports a dedicated workforce of 580 professionals in Market Research and Marketing Specialist roles. With a Location Quotient of 1.11, this sector shows a slightly higher concentration than the national average, suggesting a stable, albeit not booming, demand for these skills within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Oshkosh-Neenah, WI earns-17.3%below the national average.
$34.5
$1,379
$5,978
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Oshkosh-Neenah is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is driven by the increasing importance of data-driven marketing strategies across all industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Oshkosh-Neenah, WI
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to $50,000, while seasoned professionals with specialized skills and a proven track record can command salaries well over $90,000. The percentile gaps in salary clearly signify opportunities for career advancement and increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $41,230 | $19.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,798 | $25.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $67,120 | $32.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $89,663 | $43.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $105,290 | $50.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$71,730
Gross Pay
Real Wage (Purchasing Power)
$71,730
Adjusted for COL (100)
The average annual salary of $71,730 in Oshkosh-Neenah aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a stable financial environment for residents without the added pressure of higher living expenses.
Job Market Context
580
Total Jobs
6.207
Per 1K Jobs
1.11
Location Quotient
With a location quotient of 1.11, Oshkosh-Neenah, WI has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.11 indicates that Market Research Analysts and Marketing Specialists are slightly more concentrated in Oshkosh-Neenah compared to the national average. This suggests a healthy, competitive job market where employers value these roles, but it doesn't necessarily imply an oversaturation of talent.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Oshkosh-Neenah, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Oshkosh-Neenah, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Oshkosh-Neenah, WI is $71,730. This typically ranges from $41,230 for entry-level positions to $105,290 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Oshkosh-Neenah, WI is 17.3% lower than the national median of $86,770.
Is Oshkosh-Neenah, WI a lucrative place for Market Research Analysts and Marketing Specialists?
Moderately so, with excellent cost of living alignment.While the average salary of $71,730 is below the national average, the cost of living being exactly at the national average (100) makes the nominal salary's purchasing power equivalent to the national standard.
Is Oshkosh-Neenah, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Oshkosh-Neenah, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Oshkosh-Neenah, WI?
Some top paying nearby cities include Fond du Lac, WI ($69,940) and Appleton, WI.
How does Oshkosh-Neenah's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Oshkosh-Neenah is $71,730, which is $15,030 less than the national average of $86,770.
What is the cost of living in Oshkosh-Neenah, WI?
The cost of living index in Oshkosh-Neenah is 100, which is exactly the national average, indicating that everyday expenses are neither significantly higher nor lower than the rest of the country.
How concentrated are Market Research Analyst jobs in Oshkosh-Neenah?
With a Location Quotient of 1.11, Market Research Analyst and Marketing Specialist roles are slightly more concentrated in Oshkosh-Neenah than the national average, suggesting a stable local demand.
What is the total workforce for this role in Oshkosh-Neenah?
There are approximately 580 Market Research Analysts and Marketing Specialists employed in the Oshkosh-Neenah area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 580 employees in the Oshkosh-Neenah, WI area with a job density of 6.207 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Oshkosh-Neenah, WI