Market Research Analysts and Marketing Specialists in South Central Wisconsin's nonmetropolitan area earn an average annual salary of $62,900. This figure is notably below the national average of $86,770, reflecting regional economic factors and potentially lower demand for specialized roles outside of major urban centers. The compensation structure in this area is likely influenced by the local economic landscape and the overall cost of doing business.
Executive Summary
- Average Salary: $62,900 per year.
- Growth Trend: Salaries have shifted 6.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $96,520.
- Outlook: With a total local workforce of 780 individuals in this profession, the South Central Wisconsin nonmetropolitan area presents a modest employment base. The Location Quotient of 0.67 indicates a lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the market is not saturated and may offer specialized niches for skilled professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in South Central Wisconsin nonmetropolitan area earns-27.5%below the national average.
$30.2
$1,210
$5,242
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan region is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a steady, albeit potentially modest, upward trajectory in compensation within this sector.
Market Research Analysts and Marketing Specialists Salary Distribution in South Central Wisconsin nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with a proven track record and advanced analytical skills can command salaries well above the average. The percentile gaps in salary distribution highlight the substantial earning potential for senior-level experts in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,380 | $16 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,175 | $22.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,460 | $27.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $78,625 | $37.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $96,520 | $46.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$62,900
Gross Pay
Real Wage (Purchasing Power)
$62,900
Adjusted for COL (100)
The average annual salary of $62,900 in South Central Wisconsin's nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of this income is equivalent to the national standard, offering a balanced financial outlook for residents.
Job Market Context
780
Total Jobs
3.743
Per 1K Jobs
0.67
Location Quotient
South Central Wisconsin nonmetropolitan area has 0.67x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.67 signifies that Market Research Analysts and Marketing Specialists are less concentrated in the South Central Wisconsin nonmetropolitan area compared to the national average. This suggests a less competitive job market with fewer professionals vying for available positions, potentially creating opportunities for those with specialized skills to stand out.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Wausau, WI Market Research Analysts and Marketing Specialists Salary | $76,290↑ 21% | 48 mi |
| Oshkosh-Neenah, WI Market Research Analysts and Marketing Specialists Salary | $71,730↑ 14% | 55 mi |
| Appleton, WI Market Research Analysts and Marketing Specialists Salary | $67,440↑ 7% | 61 mi |
| Fond du Lac, WI Market Research Analysts and Marketing Specialists Salary | $69,940↑ 11% | 68 mi |
| Green Bay, WI Market Research Analysts and Marketing Specialists Salary | $70,200↑ 12% | 82 mi |
Comparing salaries near South Central Wisconsin nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in South Central Wisconsin nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in South Central Wisconsin nonmetropolitan area is $62,900. This typically ranges from $33,380 for entry-level positions to $96,520 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in South Central Wisconsin nonmetropolitan area is 27.5% lower than the national median of $86,770.
Is South Central Wisconsin nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the Cost of Living is at the national average, the average salary of $62,900 is significantly lower than the national average of $86,770.
Is South Central Wisconsin nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in South Central Wisconsin nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near South Central Wisconsin nonmetropolitan area?
Some top paying nearby cities include Wausau, WI ($76,290) and Oshkosh-Neenah, WI.
How does the local workforce size impact job opportunities?
A local workforce of 780 indicates a stable, though not expansive, job market for these roles in the region. This size suggests consistent demand without overwhelming competition.
What does a Location Quotient of 0.67 mean for job seekers?
A Location Quotient below 1.0, like 0.67, means there are fewer Market Research Analysts and Marketing Specialists per capita here than the national average. This could translate to less competition for available roles.
How does the Cost of Living affect the $62,900 salary?
With a Cost of Living Index of 100, the $62,900 salary has the same purchasing power as the national average salary would in a national-average cost-of-living area.
Are there many jobs per 1,000 workers for this role in the area?
With 3.743 jobs per 1,000 workers, the density of these roles is moderate, indicating a steady presence of market research and marketing specialist positions within the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 780 employees in the South Central Wisconsin nonmetropolitan area area with a job density of 3.743 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in South Central Wisconsin nonmetropolitan area