Average Market Research Analysts and Marketing Specialists Salary in Wausau, WI
Market Research Analysts and Marketing Specialists in Wausau, WI, earn an average annual salary of $76,290. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus in Wausau contribute to this compensation difference. While the nominal salary is lower, understanding the local economic context is crucial for a complete picture.
Executive Summary
- Average Salary: $76,290 per year.
- Growth Trend: Salaries have shifted 29.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,210.
- Outlook: With a local workforce of 350 Market Research Analysts and Marketing Specialists, Wausau presents a stable, albeit not exceptionally concentrated, job market for these professionals. The location quotient of 0.9 indicates that the concentration of these roles in Wausau is slightly below the national average, suggesting a moderate but consistent demand rather than a highly specialized or saturated market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Wausau, WI earns-12.1%below the national average.
$36.7
$1,467
$6,358
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Wausau is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic shifts, evolving marketing strategies, and increased demand for data-driven insights typically drive modest annual increases in compensation across most regions.
Market Research Analysts and Marketing Specialists Salary Distribution in Wausau, WI
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower percentiles, while senior analysts and specialists with extensive experience and proven track records can command salaries well into the upper percentiles, reflecting their increased value and strategic contribution to organizations.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $44,620 | $21.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,218 | $27.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $66,290 | $31.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,363 | $45.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,210 | $61.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,290
Gross Pay
Real Wage (Purchasing Power)
$76,290
Adjusted for COL (100)
The average annual salary of $76,290 in Wausau, WI, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of the salary in Wausau is equivalent to the national average, offering a stable financial environment for professionals considering a move to the area.
Job Market Context
350
Total Jobs
5.016
Per 1K Jobs
0.9
Location Quotient
Wausau, WI has 0.90x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A location quotient of 0.9 for Market Research Analysts and Marketing Specialists in Wausau, WI, signifies that the concentration of these jobs in the area is just slightly below the national average. This suggests a balanced job market where demand exists, but it is not overwhelmingly competitive or scarce, offering a moderate opportunity landscape for professionals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Wausau, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Wausau, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Wausau, WI is $76,290. This typically ranges from $44,620 for entry-level positions to $127,210 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Wausau, WI is 12.1% lower than the national median of $86,770.
Is Wausau, WI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the cost of living is average, the average salary of $76,290 is below the national average of $86,770, indicating less lucrative compensation in this specific role.
Is Wausau, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Wausau, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Wausau, WI?
Some top paying nearby cities include South Central Wisconsin nonmetropolitan area ($62,900) and Northeastern Wisconsin nonmetropolitan area.
How does the Wausau salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Wausau, WI, is $76,290, which is $10,480 less than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Wausau?
The concentration, measured by the location quotient, is 0.9, indicating that these roles are slightly less prevalent in Wausau compared to the national average.
How does the cost of living in Wausau affect the salary?
Wausau's cost of living index is 100, which is the national average. This means the $76,290 salary has the same purchasing power in Wausau as the national average salary does nationally.
What is the total number of Market Research Analysts and Marketing Specialists in Wausau?
There are approximately 350 Market Research Analysts and Marketing Specialists employed in Wausau, WI.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 350 employees in the Wausau, WI area with a job density of 5.016 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Wausau, WI