In Western Wisconsin's nonmetropolitan areas, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,090. This figure is notably below the national average of $86,770, reflecting regional economic factors and potentially lower demand for specialized roles in less densely populated areas. The local job market for these professionals is shaped by the specific needs of businesses operating within this unique economic landscape.
Executive Summary
- Average Salary: $66,090 per year.
- Growth Trend: Salaries have shifted 27.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,920.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Western Wisconsin's nonmetropolitan areas is characterized by a workforce of approximately 400 professionals. With a Location Quotient of 0.55, the concentration of these roles is below the national average, suggesting a less saturated but potentially less dynamic job market. The rate of 3.092 jobs per 1,000 workers indicates a steady, albeit not exceptionally high, presence of these positions within the regional economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Western Wisconsin nonmetropolitan area earns-23.8%below the national average.
$31.8
$1,271
$5,508
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan region is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Western Wisconsin have experienced gradual growth over the past four years, mirroring broader economic trends. This growth would likely be influenced by factors such as inflation, increasing demand for data-driven insights, and the evolving digital marketing landscape, even in nonmetropolitan settings.
Market Research Analysts and Marketing Specialists Salary Distribution in Western Wisconsin nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists in Western Wisconsin typically involves a salary increase commensurate with experience. Entry-level positions may start significantly lower than the average, while senior roles, commanding greater responsibility and expertise, can push earnings well above the $66,090 mark. The percentile gaps in salary distribution, though not detailed here, would signify the potential for substantial financial advancement as professionals gain experience and specialize.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,030 | $18.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,568 | $23.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,940 | $29.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $82,613 | $39.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,920 | $49 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,090
Gross Pay
Real Wage (Purchasing Power)
$66,090
Adjusted for COL (100)
The nominal average annual salary of $66,090 in Western Wisconsin's nonmetropolitan areas aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national average. Therefore, the lower nominal wage does not necessarily translate to a reduced standard of living in this specific region.
Job Market Context
400
Total Jobs
3.092
Per 1K Jobs
0.55
Location Quotient
Western Wisconsin nonmetropolitan area has 0.55x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.55 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Western Wisconsin's nonmetropolitan areas compared to the national average. This suggests that the job market may be less competitive, with fewer professionals vying for available positions. However, it could also imply a more limited number of opportunities or a specialized demand driven by local industries.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Wausau, WI Market Research Analysts and Marketing Specialists Salary | $76,290↑ 15% | 48 mi |
| Oshkosh-Neenah, WI Market Research Analysts and Marketing Specialists Salary | $71,730↑ 9% | 55 mi |
| Appleton, WI Market Research Analysts and Marketing Specialists Salary | $67,440↑ 2% | 61 mi |
| Fond du Lac, WI Market Research Analysts and Marketing Specialists Salary | $69,940↑ 6% | 68 mi |
| Green Bay, WI Market Research Analysts and Marketing Specialists Salary | $70,200↑ 6% | 82 mi |
Comparing salaries near Western Wisconsin nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Western Wisconsin nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Western Wisconsin nonmetropolitan area is $66,090. This typically ranges from $38,030 for entry-level positions to $101,920 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Western Wisconsin nonmetropolitan area is 23.8% lower than the national median of $86,770.
Is Western Wisconsin nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $66,090 is significantly lower than the national average of $86,770. However, the cost of living being at the national average means the purchasing power is comparable.
Is Western Wisconsin nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Western Wisconsin nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Western Wisconsin nonmetropolitan area?
Some top paying nearby cities include Wausau, WI ($76,290) and Oshkosh-Neenah, WI.
How does the local salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Western Wisconsin's nonmetropolitan area is $66,090, which is substantially lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in this region?
The concentration, measured by the Location Quotient, is 0.55, indicating that these roles are less common in Western Wisconsin's nonmetropolitan areas than the national average.
How does the cost of living affect the salary in Western Wisconsin?
The Cost of Living Index is 100, which is the national average. This means that despite the lower nominal salary, the purchasing power of $66,090 in this region is equivalent to the national average.
What is the total workforce size for this role in the area?
There are approximately 400 Market Research Analysts and Marketing Specialists employed in the Western Wisconsin nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 400 employees in the Western Wisconsin nonmetropolitan area area with a job density of 3.092 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Western Wisconsin nonmetropolitan area
- All Occupations Salary in Western Wisconsin nonmetropolitan area
- Production Occupations Salary in Western Wisconsin nonmetropolitan area
- Transportation and Material Moving Occupations Salary in Western Wisconsin nonmetropolitan area
- Office and Administrative Support Occupations Salary in Western Wisconsin nonmetropolitan area
- Food Preparation and Serving Related Occupations Salary in Western Wisconsin nonmetropolitan area
- Sales and Related Occupations Salary in Western Wisconsin nonmetropolitan area
- Educational Instruction and Library Occupations Salary in Western Wisconsin nonmetropolitan area
- Healthcare Practitioners and Technical Occupations Salary in Western Wisconsin nonmetropolitan area
- Healthcare Support Occupations Salary in Western Wisconsin nonmetropolitan area
- Installation, Maintenance, and Repair Occupations Salary in Western Wisconsin nonmetropolitan area
- Browse All Jobs in Western Wisconsin nonmetropolitan area →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Western Wisconsin nonmetropolitan area