Average Market Research Analysts and Marketing Specialists Salary in Green Bay, WI
Market Research Analysts and Marketing Specialists in Green Bay, WI, earn an average annual salary of $70,200. This figure is notably below the national average of $86,770, reflecting regional economic factors and a slightly lower concentration of these specialized roles within the local workforce. The specific demand and industry landscape in Green Bay contribute to this localized compensation structure.
Executive Summary
- Average Salary: $70,200 per year.
- Growth Trend: Salaries have shifted 25.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $100,570.
- Outlook: With a total local workforce of 830 individuals in this field and a Location Quotient of 0.87, Green Bay presents a stable, albeit slightly less concentrated, job market for Market Research Analysts and Marketing Specialists. The concentration indicates a demand that is close to the national average, suggesting consistent opportunities without extreme competition, supported by 4.844 jobs per 1,000 workers.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Green Bay, WI earns-19.1%below the national average.
$33.8
$1,350
$5,850
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing data complexity, the evolving digital marketing landscape, and a greater reliance on market insights for business strategy. We can infer a positive trajectory for compensation in Green Bay, aligning with broader industry advancements.
Market Research Analysts and Marketing Specialists Salary Distribution in Green Bay, WI
Salary progression for Market Research Analysts and Marketing Specialists in Green Bay, WI, typically scales with experience. Entry-level positions may start closer to the lower percentiles, while senior analysts and specialists with extensive experience and proven track records can command salaries significantly higher than the average. The gap between entry-level and senior roles, often seen across different salary percentiles, signifies clear career advancement opportunities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $42,460 | $20.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $52,650 | $25.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,340 | $30.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $87,750 | $42.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $100,570 | $48.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$70,200
Gross Pay
Real Wage (Purchasing Power)
$70,200
Adjusted for COL (100)
The average annual salary of $70,200 in Green Bay, WI, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of a Market Research Analyst's salary in Green Bay is equivalent to the national average, offering a stable financial standing relative to the cost of essential goods and services.
Job Market Context
830
Total Jobs
4.844
Per 1K Jobs
0.87
Location Quotient
Green Bay, WI has 0.87x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.87 for Market Research Analysts and Marketing Specialists in Green Bay suggests that this profession is slightly less concentrated than the national average. This indicates a healthy, but not saturated, job market where demand is present and stable, offering opportunities for skilled professionals without the intense competition often found in areas with higher LQs.
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Comparing salaries near Green Bay, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Green Bay, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Green Bay, WI is $70,200. This typically ranges from $42,460 for entry-level positions to $100,570 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Green Bay, WI is 19.1% lower than the national median of $86,770.
Is Green Bay, WI a lucrative place for Market Research Analysts and Marketing Specialists?
No, but it offers stable opportunities.While the average salary of $70,200 is below the national average, the cost of living is also at the national average, making the nominal salary's purchasing power comparable. The market is not oversaturated, indicating steady job availability.
Is Green Bay, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Green Bay, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Green Bay, WI?
Some top paying nearby cities include Appleton, WI ($67,440) and Oshkosh-Neenah, WI.
How does Green Bay's salary compare to the national average for this role?
The average salary in Green Bay ($70,200) is approximately 19% lower than the national average ($86,770) for Market Research Analysts and Marketing Specialists.
What is the significance of the Location Quotient (LQ) in Green Bay?
An LQ of 0.87 means that Market Research Analysts and Marketing Specialists are slightly less concentrated in Green Bay compared to the national average, suggesting a balanced job market with consistent demand.
Does the cost of living in Green Bay affect the salary competitiveness?
No, the cost of living in Green Bay is exactly at the national average (100), meaning the $70,200 salary offers purchasing power equivalent to the national average, despite being nominally lower.
How many Market Research Analysts and Marketing Specialists are there in Green Bay?
There are approximately 830 Market Research Analysts and Marketing Specialists employed in Green Bay, WI, representing about 4.844 jobs per 1,000 workers in the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 830 employees in the Green Bay, WI area with a job density of 4.844 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Green Bay, WI