Average Market Research Analysts and Marketing Specialists Salary in Appleton, WI
In Appleton, WI, Market Research Analysts and Marketing Specialists earn an average annual salary of $67,440. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the region. The specific pay scales in Appleton are influenced by the concentration of these roles and the overall economic landscape of Wisconsin.
Executive Summary
- Average Salary: $67,440 per year.
- Growth Trend: Salaries have shifted 18.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,490.
- Outlook: With a local workforce of 590 professionals in this field, Appleton presents a moderate employment base for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.86 suggests a slightly lower concentration of these roles compared to the national average, indicating a stable but not exceptionally high demand. The presence of 4.78 jobs per 1,000 workers signifies consistent opportunities within this sector.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Appleton, WI earns-22.3%below the national average.
$32.4
$1,297
$5,620
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Appleton is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced a gradual upward trend over the past four years, mirroring national patterns of wage growth. This growth is typically driven by inflation, increased demand for data-driven insights, and the evolving complexity of marketing strategies.
Market Research Analysts and Marketing Specialists Salary Distribution in Appleton, WI
Salary progression for Market Research Analysts and Marketing Specialists in Appleton, WI, typically correlates with experience. Entry-level positions may start significantly lower than the average, while senior roles with extensive experience and specialized skills can command salaries well above the $67,440 mark. The increasing salary percentiles reflect a clear career ladder and the growing value placed on seasoned professionals in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $39,040 | $18.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,580 | $24.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,830 | $29.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $84,300 | $40.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,490 | $48.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,440
Gross Pay
Real Wage (Purchasing Power)
$67,440
Adjusted for COL (100)
The average annual salary of $67,440 in Appleton, WI, aligns precisely with the national average cost of living (100). This means that while the nominal salary is lower than the national average for the profession, the purchasing power of that salary locally is comparable to the national standard. Therefore, relocating to Appleton for this role does not present an immediate disadvantage in terms of cost of living.
Job Market Context
590
Total Jobs
4.78
Per 1K Jobs
0.86
Location Quotient
Appleton, WI has 0.86x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.86 indicates that Market Research Analysts and Marketing Specialists are slightly less concentrated in Appleton, WI, than the national average. This suggests that while the profession is present and active, the market is not saturated, and there may be a steady, albeit not booming, demand for skilled professionals. It implies a balanced job market where opportunities exist without intense competition.
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Comparing salaries near Appleton, WI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Appleton, WI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Appleton, WI is $67,440. This typically ranges from $39,040 for entry-level positions to $101,490 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Appleton, WI is 22.3% lower than the national median of $86,770.
Is Appleton, WI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to the national average.While the cost of living is average, the average salary of $67,440 is significantly lower than the national average of $86,770 for this profession.
Is Appleton, WI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Appleton, WI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Appleton, WI?
Some top paying nearby cities include Oshkosh-Neenah, WI ($71,730) and Green Bay, WI.
How does Appleton's salary compare to the national average?
The average salary in Appleton, WI, is $67,440, which is considerably lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the cost of living in Appleton, WI?
Appleton, WI, has a cost of living index of 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the United States.
How concentrated are Market Research Analyst jobs in Appleton?
The concentration of these jobs in Appleton, indicated by a Location Quotient of 0.86, is slightly below the national average, suggesting a stable but not overly dense job market for these roles.
What is the total workforce for this role in Appleton?
There are approximately 590 Market Research Analysts and Marketing Specialists employed in Appleton, WI.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 590 employees in the Appleton, WI area with a job density of 4.78 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Appleton, WI