In the Northeastern Wisconsin nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,200. This figure is notably below the national average of $86,770, reflecting regional economic factors and potentially a different demand structure for these specialized roles outside major metropolitan hubs.
Executive Summary
- Average Salary: $66,200 per year.
- Growth Trend: Salaries have shifted 29.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,660.
- Outlook: With a local workforce of 750 professionals in this field, the Northeastern Wisconsin nonmetropolitan area presents a moderate employment landscape. The Location Quotient of 0.69 suggests that this occupation is less concentrated here compared to the national average, indicating a potentially stable but not rapidly expanding job market for market research professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Northeastern Wisconsin nonmetropolitan area earns-23.7%below the national average.
$31.8
$1,273
$5,517
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists in nonmetropolitan areas have seen gradual growth over the past four years, mirroring broader economic trends and increasing demand for data-driven marketing insights, albeit at a potentially slower pace than in larger urban centers.
Market Research Analysts and Marketing Specialists Salary Distribution in Northeastern Wisconsin nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average, with percentile gaps clearly signifying substantial career advancement opportunities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,350 | $17.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,650 | $23.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $59,520 | $28.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $82,750 | $39.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,660 | $48.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,200
Gross Pay
Real Wage (Purchasing Power)
$66,200
Adjusted for COL (100)
The nominal average salary of $66,200 in Northeastern Wisconsin's nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average, the purchasing power of this salary locally is equivalent to the national average, offering a stable financial standing relative to local expenses.
Job Market Context
750
Total Jobs
3.826
Per 1K Jobs
0.69
Location Quotient
Northeastern Wisconsin nonmetropolitan area has 0.69x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.69 indicates that Market Research Analysts and Marketing Specialists are less prevalent in the Northeastern Wisconsin nonmetropolitan area compared to the national average. This suggests a less saturated job market, which could translate to fewer opportunities but potentially less competition for available roles, making it a unique environment for professionals in this sector.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Wausau, WI Market Research Analysts and Marketing Specialists Salary | $76,290↑ 15% | 48 mi |
| Oshkosh-Neenah, WI Market Research Analysts and Marketing Specialists Salary | $71,730↑ 8% | 55 mi |
| Appleton, WI Market Research Analysts and Marketing Specialists Salary | $67,440↑ 2% | 61 mi |
| Fond du Lac, WI Market Research Analysts and Marketing Specialists Salary | $69,940↑ 6% | 68 mi |
| Green Bay, WI Market Research Analysts and Marketing Specialists Salary | $70,200↑ 6% | 82 mi |
Comparing salaries near Northeastern Wisconsin nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Northeastern Wisconsin nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Northeastern Wisconsin nonmetropolitan area is $66,200. This typically ranges from $36,350 for entry-level positions to $101,660 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Northeastern Wisconsin nonmetropolitan area is 23.7% lower than the national median of $86,770.
Is Northeastern Wisconsin nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $66,200 is significantly lower than the national average of $86,770. However, the cost of living is also at the national average, meaning purchasing power is comparable.
Is Northeastern Wisconsin nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Northeastern Wisconsin nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Northeastern Wisconsin nonmetropolitan area?
Some top paying nearby cities include Wausau, WI ($76,290) and Oshkosh-Neenah, WI.
How does the local job market compare to the national average for this role?
The job market in Northeastern Wisconsin's nonmetropolitan area is less concentrated, with a Location Quotient of 0.69, suggesting fewer opportunities but potentially less competition than the national average.
What is the average salary for Market Research Analysts and Marketing Specialists in this region?
The average annual salary for Market Research Analysts and Marketing Specialists in the Northeastern Wisconsin nonmetropolitan area is $66,200.
How does the cost of living in Northeastern Wisconsin compare to the national average?
The cost of living in this region is exactly at the national average, with an index of 100, meaning your salary has equivalent purchasing power locally as it would nationally.
What is the total number of Market Research Analysts and Marketing Specialists in this area?
There are approximately 750 individuals employed as Market Research Analysts and Marketing Specialists in the Northeastern Wisconsin nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 750 employees in the Northeastern Wisconsin nonmetropolitan area area with a job density of 3.826 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Northeastern Wisconsin nonmetropolitan area