Average Marketing Managers Salary in North Carolina
Marketing Managers in North Carolina can expect an average annual salary of $162,740. This figure is positioned slightly below the national average of $172,340, reflecting a nuanced compensation landscape within the state. Factors such as the concentration of marketing roles and the overall economic environment contribute to this localized pay scale.
Executive Summary
- Average Salary: $162,740 per year.
- Growth Trend: Salaries have shifted 10.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $244,110.
- Outlook: North Carolina hosts a substantial workforce of 11,020 Marketing Managers, indicating a significant presence in the state's professional sector. With a Location Quotient of 0.9, the concentration of these roles is nearly on par with the national average, suggesting a stable and established demand for marketing expertise across various industries within North Carolina.
Salary Overview
The average Marketing Managers in North Carolina earns-5.6%below the national average.
$78.2
$3,130
$13,562
Marketing Managers Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that the average salary for Marketing Managers in North Carolina has experienced steady growth over the past four years, mirroring national trends. This growth is likely driven by the increasing importance of digital marketing, evolving consumer behaviors, and the continuous need for strategic brand management across diverse economic sectors within the state.
Marketing Managers Salary Distribution in North Carolina
The salary trajectory for Marketing Managers in North Carolina significantly scales with experience. Entry-level positions typically start at a lower percentile, while seasoned professionals with extensive experience and a proven track record can command salaries in the upper percentiles. These percentile gaps clearly signify the substantial career progression and earning potential available to dedicated Marketing Managers within the state.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $87,640 | $42.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $122,055 | $58.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $156,650 | $75.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $203,425 | $97.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $244,110 | $117.4 |
Detailed Marketing Managers Market Analysis
Relocation Context
Nominal Salary
$162,740
Gross Pay
Real Wage (Purchasing Power)
$171,486
Adjusted for COL (94.9)
The nominal average salary of $162,740 in North Carolina presents a favorable financial standing when considered against the state's Cost of Living Index of 94.9. This index indicates that the cost of goods and services is approximately 5.1% lower than the national average, suggesting that the purchasing power of a Marketing Manager's salary in North Carolina is relatively strong, potentially exceeding that of higher-paying regions with a higher cost of living.
Job Market Context
11,020
Total Jobs
2.25
Per 1K Jobs
0.9
Location Quotient
North Carolina has 0.90x the national average concentration of Marketing Managers jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.9 for Marketing Managers in North Carolina suggests that the state has a job market that is closely aligned with the national average in terms of concentration. While not significantly over-represented, this figure indicates a healthy and competitive market where demand for marketing talent is consistent, without being excessively saturated, offering a balanced environment for both employers and job seekers.
Nearby Job Markets
Nearby Cities for Marketing Managers
| City | Salary | Dist. |
|---|---|---|
| Greensboro-High Point, NC Marketing Managers Salary | $166,710↑ 2% | 32 mi |
| Pinehurst-Southern Pines, NC Marketing Managers Salary | $124,890↓ 23% | 36 mi |
| Burlington, NC Marketing Managers Salary | $125,470↓ 23% | 36 mi |
| Winston-Salem, NC Marketing Managers Salary | $154,850↓ 5% | 41 mi |
| Durham-Chapel Hill, NC Marketing Managers Salary | $172,030↑ 6% | 56 mi |
Comparing salaries near North Carolina
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Frequently Asked Questions
How much does a Marketing Managers make in North Carolina?
The median annual salary for a Marketing Managers in North Carolina is $162,740. This typically ranges from $87,640 for entry-level positions to $244,110 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in North Carolina is 5.6% lower than the national median of $172,340.
Is North Carolina a lucrative place for Marketing Managers?
Yes, North Carolina offers a lucrative environment for Marketing Managers.The average salary of $162,740, combined with a cost of living below the national average, provides strong purchasing power. The substantial workforce size also indicates consistent demand for these professionals.
Is North Carolina a good place to live for Marketing Managers?
With a Cost of Living Index of 94.9 (lower than the national average of 100), your salary goes further here.
Where are the highest paying cities near North Carolina?
Some top paying nearby cities include Greensboro-High Point, NC ($166,710) and Pinehurst-Southern Pines, NC.
How does North Carolina's Marketing Manager salary compare to the national average?
The average salary for Marketing Managers in North Carolina is $162,740, which is slightly lower than the national average of $172,340.
What is the concentration of Marketing Managers in North Carolina?
North Carolina has a Location Quotient of 0.9 for Marketing Managers, indicating a concentration that is very close to the national average.
How does the cost of living in North Carolina affect a Marketing Manager's salary?
With a Cost of Living Index of 94.9, North Carolina is more affordable than the national average, meaning the $162,740 salary offers good purchasing power.
How many Marketing Managers are employed in North Carolina?
There are approximately 11,020 Marketing Managers employed in North Carolina, representing 2.25 jobs per 1,000 workers.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 11,020 employees in the North Carolina area with a job density of 2.25 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Marketing Managers • Data source: BLS OEWS 2024 •Jobs in North Carolina