In Southern Ohio's nonmetropolitan areas, Market Research Analysts and Marketing Specialists earn an average annual salary of $63,170. This figure significantly trails the national average of $86,770, reflecting the distinct economic landscape and demand dynamics prevalent in nonmetropolitan regions compared to major urban centers.
Executive Summary
- Average Salary: $63,170 per year.
- Growth Trend: Salaries have shifted 15.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $94,420.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Southern Ohio's nonmetropolitan areas is characterized by a modest workforce of 420 individuals. With a Location Quotient of 0.46, this profession is less concentrated than the national average, suggesting a niche presence rather than widespread demand within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southern Ohio nonmetropolitan area earns-27.2%below the national average.
$30.4
$1,215
$5,264
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this localized segment is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring broader economic trends and inflation adjustments. This upward trajectory, though potentially at a slower pace than in more dynamic urban markets, indicates a steady, albeit modest, increase in earning potential for professionals in this field.
Market Research Analysts and Marketing Specialists Salary Distribution in Southern Ohio nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions often start at the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries in the higher percentiles. The widening gap between entry-level and senior roles signifies clear career advancement opportunities and increased earning potential as expertise grows.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,110 | $17.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,378 | $22.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,140 | $27.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $78,963 | $38 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $94,420 | $45.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$63,170
Gross Pay
Real Wage (Purchasing Power)
$63,170
Adjusted for COL (100)
The nominal average annual salary of $63,170 in Southern Ohio's nonmetropolitan areas aligns precisely with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average, the purchasing power of that salary is equivalent to the national standard, making the effective financial standing comparable.
Job Market Context
420
Total Jobs
2.592
Per 1K Jobs
0.46
Location Quotient
At 0.46x, Southern Ohio nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.46 indicates that Market Research Analysts and Marketing Specialists are less concentrated in Southern Ohio's nonmetropolitan areas compared to the national average. This suggests that the job market may be less competitive in terms of the sheer number of professionals vying for positions, but it also implies a potentially lower overall demand or fewer specialized opportunities compared to more concentrated national markets.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Mansfield, OH Market Research Analysts and Marketing Specialists Salary | $60,270↓ 5% | 29 mi |
| Columbus, OH Market Research Analysts and Marketing Specialists Salary | $79,910↑ 26% | 32 mi |
| Springfield, OH Market Research Analysts and Marketing Specialists Salary | $67,660↑ 7% | 63 mi |
| Sandusky, OH Market Research Analysts and Marketing Specialists Salary | $66,580↑ 5% | 73 mi |
| Lima, OH Market Research Analysts and Marketing Specialists Salary | $67,790↑ 7% | 75 mi |
Comparing salaries near Southern Ohio nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southern Ohio nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southern Ohio nonmetropolitan area is $63,170. This typically ranges from $37,110 for entry-level positions to $94,420 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southern Ohio nonmetropolitan area is 27.2% lower than the national median of $86,770.
Is Southern Ohio nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $63,170 is considerably lower than the national average of $86,770. However, the cost of living is on par with the national average, meaning the purchasing power of the salary is equivalent.
Is Southern Ohio nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southern Ohio nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southern Ohio nonmetropolitan area?
Some top paying nearby cities include Mansfield, OH ($60,270) and Columbus, OH.
How does the total workforce size affect job prospects?
A smaller total workforce of 420 suggests fewer available positions but potentially less competition for those roles, creating a balanced job market dynamic.
What does a Location Quotient of 0.46 signify?
It signifies that this profession is less common in this region than the national average, indicating a specialized market rather than a widespread one.
How does the Cost of Living impact the salary?
With a Cost of Living Index of 100, the $63,170 salary has the same purchasing power as the national average, offsetting the lower nominal wage.
Are there many jobs per 1,000 workers for this role in Southern Ohio?
With 2.592 jobs per 1,000 workers, the availability is moderate, reflecting the lower concentration of this profession in the region.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 420 employees in the Southern Ohio nonmetropolitan area area with a job density of 2.592 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Southern Ohio nonmetropolitan area
- All Occupations Salary in Southern Ohio nonmetropolitan area
- Office and Administrative Support Occupations Salary in Southern Ohio nonmetropolitan area
- Food Preparation and Serving Related Occupations Salary in Southern Ohio nonmetropolitan area
- Transportation and Material Moving Occupations Salary in Southern Ohio nonmetropolitan area
- Educational Instruction and Library Occupations Salary in Southern Ohio nonmetropolitan area
- Sales and Related Occupations Salary in Southern Ohio nonmetropolitan area
- Production Occupations Salary in Southern Ohio nonmetropolitan area
- Healthcare Practitioners and Technical Occupations Salary in Southern Ohio nonmetropolitan area
- Healthcare Support Occupations Salary in Southern Ohio nonmetropolitan area
- Management Occupations Salary in Southern Ohio nonmetropolitan area
- Browse All Jobs in Southern Ohio nonmetropolitan area →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southern Ohio nonmetropolitan area